Concentrated advice on trademark law

Protect your brand sustainably and become a building block for
lasting success

Your company’s brand is a central element for your economic success. 

  • If your trademark protection is ignored, your position on the market can be permanently damaged.
  • A successful trademark registration and defense brings lasting success to your company and creates a valuable asset.
  • If you receive a warning for a trademark infringement, this can threaten the existence of your company. 

In every respect, trademark law is a complex area of law with high cost traps, which requires experience and expertise.

As an experienced attorney, I offer in-depth and individual advice on all trademark matters and protect what is important to you.

You will receive a result within 48 hours. 

About this blog

  Attorney Anne-Kathrin Renz:
"Trademark law is a key element for long-term business success. The complexity of trademark law requires high-quality, individualized advice rather than simplistic mass processing to ensure long-term protection of your brand."

Important topics in trademark law:

Trademark registration

Received a warning

Defend the brand

Register again

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BEWARE OF THESE TRIPPING HAZARDS

Common mistakes when registering a trademark

In my legal consulting work, I repeatedly observe that entrepreneurs, managing directors, and decision-makers take their trademark responsibilities lightly. Mass online consultation procedures are easy to sell, but they don't do justice to the complexity of trademark law. The potential consequences pose a threat to your company and your trademark protection. 

The following errors that arise when registering your own trademark or when registering a standardized trademark using a corresponding service can be avoided.

1. Superficial research
It is essential that a comprehensive identity and similarity search is conducted before registering a trademark. This ensures that there are no already registered identical or similar trademarks. simple research on the Internet is not enough and can later challenge you in an objection procedure or with warnings to be expensive come.

2. Choosing the wrong brand form
Your trademark can be registered with the Trademark Office as a word mark, figurative mark, or word/figurative mark. Which trademark form is the right one should individually determined and carefully decided to achieve the best possible trademark protection. In the worst case, the trademark office will reject your registration.

3. Incorrect entry 
Most trademark applicants do not deal with the list of goods and services conscientiously enough and thus put their trademark protection at risk. Choosing the right Nice classes and the creation of the List of services must be made with care, as they cannot be changed or expanded after registration.

4. Cause unnecessary costs
Even minor oversights can lead to your trademark application being rejected by the Trademark Office. The fees paid will be non-refundable, so you will have to bear both this and the costs of re-registration.

PRACTICAL EXAMPLES

Why trademark registration requires individual preparation

The mass registration disaster

The managing director of a recently founded online store would like to register his trademark and turns to a trademark registration portal that offers mass registrations at reasonable prices.

The registration is completed quickly, and the entrepreneur feels safe. However, after a short time, he discovers a competitor copying the company and wants to issue a cease and desist letter for its products.

It turns out that not all relevant classes were registered and the goods traded in the shop were not registered.

Trademark protection extends only to the registered classes and cannot be subsequently extended or changed.

The entrepreneur cannot now proceed on the basis of the trademark. 

Trademark registration with individual advice

An entrepreneur operates regionally in southern Germany and has already established a solid reputation with his company name. To protect this reputation, he wants to officially register his trademark and has contacted Renz Recht for this purpose.

After an intensive consultation, we conduct a professional trademark search and review your trademark for registrability and any conflicting grounds for refusal. We then compile a complete list of goods and services and conduct correspondence with the German Patent and Trademark Office (DPMA) or the European Union Intellectual Property Office (EUIPO).

A short time later, a competing company wanted to profit from the success of the original brand and use the same name in Northern Germany.

By correctly registering a trademark, the entrepreneur can protect his competitors warn, his maintain legitimate market position and continue undisturbed expand.

CLASS OVER MASS

Benefit from individual advice

Effective protection for Your brand

I will handle the smooth and legally compliant registration of your trademark. From the creation of the name to the logo and the registration method, every step should be optimally planned and well-considered.

Here you lay the foundation for the future Success of your company.

Continuous monitoring

If you wish, I can provide permanent protection for your trademark by closely monitoring the trademark register even after registration. 

This way I can keep an eye on the competition for you and react quicklyif there is a risk of infringement of your trademark.

Dominate the competition 

By registering a trademark, you receive the exclusive right to use your brand name.

Through the positive values and associations that you alone have for Your brand can create, build lasting customer loyalty and gain an important Competitive advantage.

Client testimonials

Warning due to copyright infringement in image rights on eBay

"Perfect and quick advice! Trustworthy and very helpful! I can only recommend Ms. Renz! Above all, the price and the work were very convincing! Thank you again."

Copyright & Media Law

"Very pleasant contact with a relatively detailed initial consultation. The further course of action in the case was very competent and targeted. My questions were answered promptly."

Advice regarding warning letters

"We received good and friendly advice! All in all, very satisfied."

Top lawyer

“A leading figure in your field – there’s nothing more to say!”

trademark infringement

"Very nice and competent lawyer. I received very good advice regarding a trademark infringement. I can only recommend attorney Anne-Kathrin Renz."

Creation of legal texts for commercial websites

“Ms. Renz is very competent and gave good advice on terms and conditions and data protection.”

General legal advice

"I have repeatedly hired Ms. Renz. She always provided prompt, competent, and (especially important to me) personal advice. Therefore: a well-deserved five stars."

About this blog

IT Law

Reasons for individual trademark registration

Only a customized trademark registration by a specialist ensures lasting brand protection. Benefit from a secured trademark and pave the way for sustainable business growth: 

  • You achieve a monopoly position for your brand
  • Imitators and competitors are eliminated
  • Customers identify with strong brands and become loyal to them
  • A strong brand demonstrably increases the added value of your company 

If an injunction is threatened

Received a warning for trademark infringement?

If you have received a warning letter regarding trademark infringement, you must first take it seriously and contact a lawyer promptly.

Through quick action can prevent the warning in the form of an interim injunction from being issued Court and the costs for you increase drastically.

Warning letters can be incorrect or unjustified. Have your warning letter checked for validity and save yourself money and hassle.

IT law

RESPECT YOUR RIGHTS

Unlawful warning

If you have received a trademark infringement warning, you should first remain calm and not react too quickly. chancethat the warning against you is unjustified, higher than you think.

However, the infringements are often not recognized or not pursued further because the person being warned is afraid of a dispute.

In this case, challenging a dubious warning letter can be very worthwhile for you. If the warning letter is unjustified, you are entitled to reimbursement of your legal costs against the person issuing the warning letter and can file a negative declaratory action to proactively your innocence to clarify.

If you receive a warning letter, we strongly recommend that you seek advice from a specialist trademark lawyer and exercise your rights.

WHY YOU SHOULD HIRE A LAWYER

4 Consequences of trademark infringement

In the event of a trademark infringement, you risk costly warnings, which may even end up in court and endanger the existence of your company.

Please contact early a lawyer who will work with you to develop the appropriate defense strategy and protect you from serious consequences preserved.

1. Cease and desist declaration
The enforcement of the cease-and-desist claim is the main purpose of the trademark warning and is intended to prevent the trademark infringement from recurring in the future. If you sign the cease-and-desist declaration and subsequently violate the cease-and-desist declaration, you face high contractual penalties and repeated warning costs.

2. Right to information
Within the scope of the right to information must You must disclose information about the origin and distribution channels of the illegally labeled products to the warning party. The warning party may also request information about the prices charged, suppliers, and commercial buyers.

3. Claim for surrender
Furthermore, the trademark owner has the right to demand the destruction or recall of the affected products. The infringer must, if necessary, permanently and immediately remove the goods from the distribution channels. remove.

4. Claims for reimbursement
In addition, the person issuing the warning letter may claim the costs incurred by a lawyer issuing the warning letter. He may also claim the infringer's profit, his own lost profits or compensation demand the license analogy.

AVOID HIGH COSTS

Successfully defend against a warning

Check warning

We will examine your trademark warning letter in detail.
Often, allegations of the magnitude claimed are unjustified and can be refuted.

Meet deadlines

Trademark warnings must be reviewed within a short timeframe to avoid preliminary injunctions and high costs. We advise and defend you in a timely manner in every case.

Save costs

We use our skills and knowledge for you, so you pay less or nothing at all. Don't sign anything without checking it first; contact a trademark attorney directly.

Attorney Anne-Kathrin Renz

Get a free initial assessment

Contact Renz Recht if you have received a warning letter for trademark infringement and are looking for information on how to properly handle both justified and unjustified trademark warning letters.

  • Take warnings seriously
  • Do not sign anything without checking it
  • Have allegations investigated
  • Use free assessment

 

ISSUE WARNING

Is someone using your trademark without your permission?

Sie Do you suspect that third parties are using your trademark illegally and want to take action against it?

If your brand name is misused, it can negatively impact your business and your brand long-term damage.

Don't let your reputation be damaged! A warning letter is an extremely effective remedyto protect your brand.

If you are considering issuing a cease and desist letter, consult a trademark attorney. We will review your legal options.

THE MISBELIEF OF YOUR BRAND

5 consequences of trademark infringements

If you, as a trademark owner, discover an infringement of your trademarks, you may already be experiencing the following effects on your brand:

1. Loss of control
If third parties use your trademark infringingly, you have no influence on the quality, nature and distribution of the products or services and cannot control the consequences for your trademark.

2. Dilution
Your brand will be diluted and, in the worst case, weakened by negative connotations.

3. Customer churn
Your customers cannot distinguish the products falsely presented as your brand from the originals and will also buy from your competitors.

4. Loss of sales
You suffer losses in sales and even a reduction in your entire company value.

ENFORCING TRADEMARK PROTECTION

This is what a trademark lawyer can do for you

Trademark infringement can occur in a variety of ways. Copying trademarks, riffing on a trademark, and exploiting a well-known trademark can all constitute copyright infringement and result in legal action. Benefit from an intellectual property lawyer who can achieve the following advantages for you:

Stop trademark infringement

As part of a trademark warning, we request the accused to cease the trademark infringements and to refrain from doing so in the future.

Claim compensation

In addition, we request reimbursement of the costs incurred by you.
The infringer must also bear the warning and legal costs.

Strengthen the brand

Your competitors' illegal behavior will stop and your brand will regain its rightful monopoly.

 

trademark lawyer

Immediate help from a trademark attorney

It's up to you to strengthen your brand and protect it from harmful third-party use. Hire a lawyer who will enforce trademark law for you and successfully defend your brand.

 

  • Personal support
  • Germany-wide
  • Fast response within 48 hours

FAILURE TO REGISTRATE A TRADEMARK

Building a trademark without official registration can be very expensive

Have you failed to register your trademark on time and have now learned of a third party's trademark application?

Anyone who waives a trademark registration Dangerthat competitors register the same trademark.

As a trademark lawyer, I will examine your options and support you in protecting your trademark even now. protect.

Trademark protection without registration

It's true. There's no obligation to register a trademark. You can simply offer your products or services. However, your trademark doesn't automatically receive protection just because you use it.

Even if you were the first to use the trademark, in First and foremost, trademark registration counts.

Contact us for the best possible outcome your situation.

 

 

Your contact for trademark law

For many companies, their brand is the most important economic assetBecause it alone can guarantee visibility in the market and determine success or failure. Secure the future of your brand.

Do you have a question or would you like to make an appointment?

Please contact me.

You can reach me by phone Monday to Friday, from 9:00 to 18:00 under the telephone number:
Phone: +49 (0) 681 95 81 05 88

By E-mail to: info@renz-recht.de

By post to the following address:
Attorney Anne-Kathrin Renz
Altenkesseler Straße 17
66115 Saarbrücken

You are welcome to visit the office in person. To avoid waiting times, please schedule an appointment.

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