Lawyer Social Media Law Saarbrücken
Request direct help from trademark attorney Anne-Kathrin Renz from Saarbrücken.Social Media Law – the law of social media
Social networks have become an integral part of everyday online life. Having long since become a powerful marketing tool, it's repeatedly demonstrated how important competent legal advice is, especially in this area.
Below you will find selected areas of my consulting work:
1. Copyright and social media
The details often lie in the fine print on social media platforms, too. What rights are you transferring to whom when posting? Whose copyrights must be respected? Have you perhaps already received a warning or permission request?
2. Labeling of advertising
- If you want to advertise using social media platforms, there are a few things you need to consider!
- Advertising must be labelled accordingly.
3. Right to one’s own image
- Unfortunately, the following scenario happens again and again: Someone finds their own picture on Facebook, even though they didn't post it themselves.
- The right to one's own image has been violated. This right is derived from general personal rights and can be enforced in court.
4. Competitions, Facebook competitions
The sweepstakes have been a perennial marketing gimmick for some time now. However, there are a few things to keep in mind to avoid warnings:
- A competition is always free (ATTENTION: Gambling requires a permit!)
- Provide terms and conditions: The competition must be transparent
- Check whether competitions are permitted under the terms and conditions of the respective platform and which clauses may need to be included
- Specify participation requirements
- Provide information on how participants’ personal data will be handled
5. Reviews, especially negative ones
Reviews can significantly boost a company's reputation. However, the exact opposite can happen when negative reviews are submitted. In such cases, it's always important to carefully examine whether the company's rights have been violated or whether there is even a right to removal.
In principle, evaluations are an expression of freedom of expression under Article 5 of the Basic Law. However, not everything has to be accepted. Indeed, an expression of opinion does not occur if untrue facts are asserted or even defamatory criticism is expressed. One does not have to tolerate defamation, slander, or insult. Those who make such evaluations may even face criminal consequences.
The existence of claims, such as damages, injunctive relief, removal claims and claims for a right of reply should then be examined.
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