The World Intellectual Property Organization (WIPO)

July 2, 2025Trademark law

The World Intellectual Property Organization (WIPO) – A key role in international trademark law

The World Intellectual Property Organization (WIPO) is a key institution in the global trademark system. Founded in 1967 by the Convention Establishing WIPO, it is a self-funded agency of the United Nations with headquarters in Geneva, Switzerland. With 193 member states, WIPO plays a central role in the international protection of trademarks, patents, and copyrights. Companies and legal professionals worldwide benefit from its comprehensive services and resources. Do you want to protect your trademark internationally? As a trademark attorney, I am at your side with expertise to protect your brand globally.

How does WIPO fulfill its tasks? – Global trademark protection through international agreements

The World Intellectual Property Organization (WIPO) plays a central role in international trademark protection and offers authors, inventors and companies effective solutions for filing intellectual property rights in a single location in order to claim protection in several countries simultaneously.

Uniform trademark registration – cost-effective protection in multiple countries
The Madrid Agreement (MMA) allows companies to register their trademark in a single member state and obtain protection in up to 131 countries. This enables a cost-effective and simplified trademark registration process that protects businesses worldwide.

Patent and design protection with international reach
Through the Patent Cooperation Treaty (PCT), inventors can file their patents in a single application in 157 countries. The PCT significantly simplifies the process and saves time and money, as filing is not required in each individual country. WIPO also offers a solution for design applications: The Hague Design System allows for an international design application, which ensures protection of the design in multiple countries.

Alternative dispute resolution – efficient solutions through arbitration and mediation
WIPO operates an Arbitration and Mediation Center, which provides a cost-effective alternative to traditional litigation. Private parties with domestic or cross-border commercial disputes can seek a solution here. The most common disputes concern licensing agreements, research and development agreements, and technology transfer and distribution agreements.

Resolution of domain disputes through the UDRP procedure
WIPO is also responsible for resolving domain name disputes and offers the UDRP procedure to combat cybersquatting. This protects companies from the unlawful use of their brand identity in domain names and helps them regain their web domain through the WIPO online procedure.

Trademark protection and dispute resolution worldwide – I support you!

As a trademark attorney, I help you take advantage of the international WIPO treaties and protect your trademark rights globally. I offer comprehensive legal support, from international trademark protection to dispute resolution.

Contact me now to protect your brand worldwide and resolve legal conflicts effectively!

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About the author

Anne-Kathrin Renz

Anne-Kathrin Renz

Anne-Kathrin Renz is a lawyer, data protection officer, and lecturer. She completed the theoretical part of her specialist lawyer training in intellectual property law and IT law. In her blog, she reports on current topics from the digital world of law.

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