{"id":3130,"date":"2024-07-05T09:55:43","date_gmt":"2024-07-05T07:55:43","guid":{"rendered":"https:\/\/www.renz-recht.de\/?p=3130"},"modified":"2024-07-05T09:55:47","modified_gmt":"2024-07-05T07:55:47","slug":"assurer-la-protection-des-marques-sans-siege-europeen-strategies-pour-les-entreprises","status":"publish","type":"post","link":"https:\/\/www.renz-recht.de\/fr\/droit-des-marques\/assurer-la-protection-des-marques-sans-siege-europeen-strategies-pour-les-entreprises\/","title":{"rendered":"Assurer la protection des marques sans si\u00e8ge social dans l'UE : strat\u00e9gies pour les entreprises"},"content":{"rendered":"

[et_pb_section fb_built=“1″ fullwidth=“on“ _builder_version=“4.22.1″ collapsed=“off“ global_colors_info=“{}“][et_pb_fullwidth_post_title author=“off“ date_format=“j. F Y“ featured_placement=“background“ text_color=“light“ admin_label=“Beitragsheader“ module_class=“renz-subpage-header“ _builder_version=“4.22.1″ title_font_size=“60″ title_line_height=“1.2em“ meta_font_size=“18″ title_font_size_tablet=““ title_font_size_phone=“27″ title_font_size_last_edited=“on|phone“ meta_font_size_tablet=““ meta_font_size_phone=“14″ meta_font_size_last_edited=“on|phone“ custom_css_after=“content:%22%22;||position:absolute;||top:0; right:0; bottom: 0; left:0;||background:rgba(0,0,0,0.7);||“ global_colors_info=“{}“][\/et_pb_fullwidth_post_title][\/et_pb_section][et_pb_section fb_built=“1″ custom_padding_last_edited=“on|phone“ admin_label=“Breadcrumb“ _builder_version=“4.22.1″ background_color=“#eeeeee“ min_height=“112.2px“ custom_padding=“16px||16px|“ custom_padding_tablet=““ custom_padding_phone=““ global_module=“161″ collapsed=“off“ global_colors_info=“{}“][et_pb_row _builder_version=“4.16″ collapsed=“off“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ custom_padding_last_edited=“on|phone“ _builder_version=“4.16″ custom_padding=“90px||0px|“ custom_padding_tablet=“9%||0px|“ custom_padding_phone=““ collapsed=“off“ global_colors_info=“{}“][et_pb_row column_structure=“2_3,1_3″ admin_label=“Zeile“ _builder_version=“4.22.1″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ global_colors_info=“{}“][et_pb_column type=“2_3″ _builder_version=“4.22.1″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_blurb content_max_width=“100%“ _builder_version=“4.25.2″ header_level=“h2″ header_font_size=“36″ header_line_height=“1.3em“ body_font_size=“16″ body_line_height=“1.2em“ custom_margin=“||0px|“ custom_margin_tablet=“||6%|“ custom_margin_phone=““ custom_margin_last_edited=“on|phone“ custom_padding=“||0px||false|false“ hover_enabled=“0″ header_font_size_tablet=““ header_font_size_phone=“27″ header_font_size_last_edited=“on|phone“ z_index_tablet=“500″ custom_css_blurb_title=“margin-bottom: 9px;“ custom_css_blurb_content=“margin-bottom: 27px;“ header_text_shadow_horizontal_length_tablet=“0px“ header_text_shadow_vertical_length_tablet=“0px“ header_text_shadow_blur_strength_tablet=“1px“ body_text_shadow_horizontal_length_tablet=“0px“ body_text_shadow_vertical_length_tablet=“0px“ body_text_shadow_blur_strength_tablet=“1px“ body_link_text_shadow_horizontal_length_tablet=“0px“ body_link_text_shadow_vertical_length_tablet=“0px“ body_link_text_shadow_blur_strength_tablet=“1px“ body_ul_text_shadow_horizontal_length_tablet=“0px“ body_ul_text_shadow_vertical_length_tablet=“0px“ body_ul_text_shadow_blur_strength_tablet=“1px“ body_ol_text_shadow_horizontal_length_tablet=“0px“ body_ol_text_shadow_vertical_length_tablet=“0px“ body_ol_text_shadow_blur_strength_tablet=“1px“ body_quote_text_shadow_horizontal_length_tablet=“0px“ body_quote_text_shadow_vertical_length_tablet=“0px“ body_quote_text_shadow_blur_strength_tablet=“1px“ box_shadow_horizontal_tablet=“0px“ box_shadow_vertical_tablet=“0px“ box_shadow_blur_tablet=“40px“ box_shadow_spread_tablet=“0px“ box_shadow_horizontal_image_tablet=“0px“ box_shadow_vertical_image_tablet=“0px“ box_shadow_blur_image_tablet=“40px“ box_shadow_spread_image_tablet=“0px“ text_shadow_horizontal_length_tablet=“0px“ text_shadow_vertical_length_tablet=“0px“ text_shadow_blur_strength_tablet=“1px“ global_module=“202″ saved_tabs=“all“ global_colors_info=“{}“ sticky_enabled=“0″ title=“Einleitung“ admin_label=“1. Abmahnung durch Contur“]<\/p>\n

Pour les entreprises situ\u00e9es en dehors de l\u2019Union europ\u00e9enne, l\u2019enregistrement de leur marque dans l\u2019UE et en Allemagne est souvent un d\u00e9fi. Pour assurer la protection de leur marque, ils doivent d\u00e9signer un repr\u00e9sentant local. Cet article explique comment les entreprises non bas\u00e9es dans l'UE peuvent enregistrer avec succ\u00e8s leurs marques aupr\u00e8s de l'Office de l'Union europ\u00e9enne pour la propri\u00e9t\u00e9 intellectuelle (EUIPO) et de l'Office allemand des brevets et des marques (DPMA), ainsi que le soutien que nous pouvons vous offrir en tant que repr\u00e9sentant.<\/p>\n

[\/et_pb_blurb][et_pb_blurb content_max_width=“100%“ _builder_version=“4.25.2″ header_level=“h2″ header_font_size=“36″ header_line_height=“1.3em“ body_font_size=“16″ body_line_height=“1.2em“ custom_margin=“||0px|“ custom_margin_tablet=“||6%|“ custom_margin_phone=““ custom_margin_last_edited=“on|phone“ custom_padding=“||0px||false|false“ hover_enabled=“0″ header_font_size_tablet=““ header_font_size_phone=“27″ header_font_size_last_edited=“on|phone“ z_index_tablet=“500″ custom_css_blurb_title=“margin-bottom: 9px;“ custom_css_blurb_content=“margin-bottom: 27px;“ header_text_shadow_horizontal_length_tablet=“0px“ header_text_shadow_vertical_length_tablet=“0px“ header_text_shadow_blur_strength_tablet=“1px“ body_text_shadow_horizontal_length_tablet=“0px“ body_text_shadow_vertical_length_tablet=“0px“ body_text_shadow_blur_strength_tablet=“1px“ body_link_text_shadow_horizontal_length_tablet=“0px“ body_link_text_shadow_vertical_length_tablet=“0px“ body_link_text_shadow_blur_strength_tablet=“1px“ body_ul_text_shadow_horizontal_length_tablet=“0px“ body_ul_text_shadow_vertical_length_tablet=“0px“ body_ul_text_shadow_blur_strength_tablet=“1px“ body_ol_text_shadow_horizontal_length_tablet=“0px“ body_ol_text_shadow_vertical_length_tablet=“0px“ body_ol_text_shadow_blur_strength_tablet=“1px“ body_quote_text_shadow_horizontal_length_tablet=“0px“ body_quote_text_shadow_vertical_length_tablet=“0px“ body_quote_text_shadow_blur_strength_tablet=“1px“ box_shadow_horizontal_tablet=“0px“ box_shadow_vertical_tablet=“0px“ box_shadow_blur_tablet=“40px“ box_shadow_spread_tablet=“0px“ box_shadow_horizontal_image_tablet=“0px“ box_shadow_vertical_image_tablet=“0px“ box_shadow_blur_image_tablet=“40px“ box_shadow_spread_image_tablet=“0px“ text_shadow_horizontal_length_tablet=“0px“ text_shadow_vertical_length_tablet=“0px“ text_shadow_blur_strength_tablet=“1px“ global_module=“202″ saved_tabs=“all“ global_colors_info=“{}“ sticky_enabled=“0″ title=“Bedeutung der Markenanmeldung“ admin_label=“2. Was ist eine markenrechtliche Abmahnung“]<\/p>\n

Une marque joue un r\u00f4le crucial pour diff\u00e9rencier les produits et services d\u2019une entreprise de ceux de ses concurrents. En s\u2019enregistrant, les entreprises obtiennent des droits exclusifs qui les prot\u00e8gent contre l\u2019imitation et l\u2019utilisation abusive. Une telle protection est d\u2019une importance capitale, notamment dans l\u2019Union europ\u00e9enne.<\/p>\n

[\/et_pb_blurb][et_pb_blurb content_max_width=“100%“ _builder_version=“4.25.2″ header_level=“h2″ header_font_size=“36″ header_line_height=“1.3em“ body_font_size=“16″ body_line_height=“1.2em“ custom_margin=“||0px|“ custom_margin_tablet=“||6%|“ custom_margin_phone=““ custom_margin_last_edited=“on|phone“ custom_padding=“||0px||false|false“ hover_enabled=“0″ header_font_size_tablet=““ header_font_size_phone=“27″ header_font_size_last_edited=“on|phone“ z_index_tablet=“500″ custom_css_blurb_title=“margin-bottom: 9px;“ custom_css_blurb_content=“margin-bottom: 27px;“ header_text_shadow_horizontal_length_tablet=“0px“ header_text_shadow_vertical_length_tablet=“0px“ header_text_shadow_blur_strength_tablet=“1px“ body_text_shadow_horizontal_length_tablet=“0px“ body_text_shadow_vertical_length_tablet=“0px“ body_text_shadow_blur_strength_tablet=“1px“ body_link_text_shadow_horizontal_length_tablet=“0px“ body_link_text_shadow_vertical_length_tablet=“0px“ body_link_text_shadow_blur_strength_tablet=“1px“ body_ul_text_shadow_horizontal_length_tablet=“0px“ body_ul_text_shadow_vertical_length_tablet=“0px“ body_ul_text_shadow_blur_strength_tablet=“1px“ body_ol_text_shadow_horizontal_length_tablet=“0px“ body_ol_text_shadow_vertical_length_tablet=“0px“ body_ol_text_shadow_blur_strength_tablet=“1px“ body_quote_text_shadow_horizontal_length_tablet=“0px“ body_quote_text_shadow_vertical_length_tablet=“0px“ body_quote_text_shadow_blur_strength_tablet=“1px“ box_shadow_horizontal_tablet=“0px“ box_shadow_vertical_tablet=“0px“ box_shadow_blur_tablet=“40px“ box_shadow_spread_tablet=“0px“ box_shadow_horizontal_image_tablet=“0px“ box_shadow_vertical_image_tablet=“0px“ box_shadow_blur_image_tablet=“40px“ box_shadow_spread_image_tablet=“0px“ text_shadow_horizontal_length_tablet=“0px“ text_shadow_vertical_length_tablet=“0px“ text_shadow_blur_strength_tablet=“1px“ global_module=“202″ saved_tabs=“all“ global_colors_info=“{}“ sticky_enabled=“0″ title=“Herausforderungen f\u00fcr Unternehmen ohne EU-Sitz“ admin_label=“3. Wie kann man vermeiden gegen Markenrechte zu versto\u00dfen? „]<\/p>\n

Les entreprises situ\u00e9es en dehors de l\u2019UE sont confront\u00e9es \u00e0 des d\u00e9fis sp\u00e9cifiques lors de l\u2019enregistrement de marques :<\/p>\n