{"id":3645,"date":"2025-08-06T09:42:37","date_gmt":"2025-08-06T07:42:37","guid":{"rendered":"https:\/\/www.renz-recht.de\/?p=3645"},"modified":"2025-08-06T09:50:04","modified_gmt":"2025-08-06T07:50:04","slug":"trademark-application-and-trademark-registration","status":"publish","type":"post","link":"https:\/\/www.renz-recht.de\/en\/trademark-law-2\/trademark-application-and-trademark-registration\/","title":{"rendered":"Trademark application and trademark registration"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; fullwidth=&#8220;on&#8220; _builder_version=&#8220;4.25.2&#8243; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_fullwidth_post_title author=&#8220;off&#8220; date_format=&#8220;j. F Y&#8220; featured_placement=&#8220;background&#8220; text_color=&#8220;light&#8220; admin_label=&#8220;Beitragsheader&#8220; module_class=&#8220;renz-subpage-header&#8220; _builder_version=&#8220;4.22.1&#8243; title_font_size=&#8220;60&#8243; title_line_height=&#8220;1.2em&#8220; meta_font_size=&#8220;18&#8243; title_font_size_tablet=&#8220;&#8220; title_font_size_phone=&#8220;27&#8243; title_font_size_last_edited=&#8220;on|phone&#8220; meta_font_size_tablet=&#8220;&#8220; meta_font_size_phone=&#8220;14&#8243; meta_font_size_last_edited=&#8220;on|phone&#8220; custom_css_after=&#8220;content:%22%22;||position:absolute;||top:0; right:0; bottom: 0; left:0;||background:rgba(0,0,0,0.7);||&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_fullwidth_post_title][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|phone&#8220; admin_label=&#8220;Breadcrumb&#8220; _builder_version=&#8220;4.22.1&#8243; background_color=&#8220;#eeeeee&#8220; min_height=&#8220;112.2px&#8220; custom_padding=&#8220;16px||16px|&#8220; custom_padding_tablet=&#8220;&#8220; custom_padding_phone=&#8220;&#8220; global_module=&#8220;161&#8243; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row admin_label=&#8220;Zeile&#8220; _builder_version=&#8220;4.16&#8243; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|phone&#8220; _builder_version=&#8220;4.25.2&#8243; custom_padding=&#8220;90px||0px|&#8220; custom_padding_tablet=&#8220;9%||0px|&#8220; custom_padding_phone=&#8220;&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;2_3,1_3&#8243; admin_label=&#8220;Zeile&#8220; _builder_version=&#8220;4.22.1&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; custom_padding=&#8220;122px|||1px||&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;2_3&#8243; _builder_version=&#8220;4.22.1&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_blurb content_max_width=&#8220;100%&#8220; admin_label=&#8220;1. Abmahnung durch Contur&#8220; _builder_version=&#8220;4.27.4&#8243; header_level=&#8220;h2&#8243; header_font_size=&#8220;36&#8243; header_line_height=&#8220;1.3em&#8220; body_font_size=&#8220;16&#8243; body_line_height=&#8220;1.2em&#8220; custom_margin=&#8220;||23px|||&#8220; custom_margin_tablet=&#8220;||6%|&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;||0px||false|false&#8220; header_font_size_tablet=&#8220;&#8220; header_font_size_phone=&#8220;27&#8243; header_font_size_last_edited=&#8220;on|phone&#8220; z_index_tablet=&#8220;500&#8243; custom_css_blurb_title=&#8220;margin-bottom: 9px;&#8220; custom_css_blurb_content=&#8220;margin-bottom: 27px;&#8220; header_text_shadow_horizontal_length_tablet=&#8220;0px&#8220; header_text_shadow_vertical_length_tablet=&#8220;0px&#8220; header_text_shadow_blur_strength_tablet=&#8220;1px&#8220; body_text_shadow_horizontal_length_tablet=&#8220;0px&#8220; body_text_shadow_vertical_length_tablet=&#8220;0px&#8220; body_text_shadow_blur_strength_tablet=&#8220;1px&#8220; body_link_text_shadow_horizontal_length_tablet=&#8220;0px&#8220; body_link_text_shadow_vertical_length_tablet=&#8220;0px&#8220; body_link_text_shadow_blur_strength_tablet=&#8220;1px&#8220; body_ul_text_shadow_horizontal_length_tablet=&#8220;0px&#8220; body_ul_text_shadow_vertical_length_tablet=&#8220;0px&#8220; body_ul_text_shadow_blur_strength_tablet=&#8220;1px&#8220; body_ol_text_shadow_horizontal_length_tablet=&#8220;0px&#8220; body_ol_text_shadow_vertical_length_tablet=&#8220;0px&#8220; body_ol_text_shadow_blur_strength_tablet=&#8220;1px&#8220; body_quote_text_shadow_horizontal_length_tablet=&#8220;0px&#8220; body_quote_text_shadow_vertical_length_tablet=&#8220;0px&#8220; body_quote_text_shadow_blur_strength_tablet=&#8220;1px&#8220; box_shadow_horizontal_tablet=&#8220;0px&#8220; box_shadow_vertical_tablet=&#8220;0px&#8220; box_shadow_blur_tablet=&#8220;40px&#8220; box_shadow_spread_tablet=&#8220;0px&#8220; box_shadow_horizontal_image_tablet=&#8220;0px&#8220; box_shadow_vertical_image_tablet=&#8220;0px&#8220; box_shadow_blur_image_tablet=&#8220;40px&#8220; box_shadow_spread_image_tablet=&#8220;0px&#8220; text_shadow_horizontal_length_tablet=&#8220;0px&#8220; text_shadow_vertical_length_tablet=&#8220;0px&#8220; text_shadow_blur_strength_tablet=&#8220;1px&#8220; global_module=&#8220;202&#8243; saved_tabs=&#8220;all&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h1 data-start=\"0\" data-end=\"82\">Trademark application and registration by an experienced trademark lawyer<\/h1>\n<p data-start=\"84\" data-end=\"362\">Have you developed a new product or founded a startup? Then you should consider registering a trademark early on. Trademark protection is a crucial step for the long-term success of your company and protects your corporate identity.<\/p>\n<p data-start=\"364\" data-end=\"708\">A trademark is a legally protected mark that distinguishes your goods or services from those of other providers\u2014the so-called origin function of the trademark. With a registered trademark, you increase recognition, position yourself clearly in the market, and lay the foundation for a strong, positive brand image.<\/p>\n<p data-start=\"710\" data-end=\"1070\" data-is-last-node=\"\" data-is-only-node=\"\">Why registering a trademark is worthwhile: By registering your trademark with the German Patent and Trademark Office (DPMA) or the European Union Intellectual Property Office (EUIPO), you secure exclusive rights of use. This creates the foundation for brand loyalty, trademark protection, and defenses against product piracy or trademark infringement.<\/p>\n<p>[et_pb_blurb title=&quot;Common Problems with Trademark Registration \u2013 What You Should Pay Attention To&quot; content_max_width=&quot;100%&quot; admin_label=&quot;1. Warning Letter from Contur&quot; _builder_version=&quot;4.27.4&quot; header_level=&quot;h2&quot; header_font_size=&quot;36&quot; header_line_height=&quot;1.3em&quot; body_font_size=&quot;16&quot; body_line_height=&quot;1.2em&quot; custom_margin=&quot;||23px|||&quot; custom_margin_tablet=&quot;||6%|&quot; custom_margin_phone=\u201c\u201c custom_margin_last_edited=\u201con|phone\u201c custom_padding=\u201c||0px||false|false\u201c header_font_size_tablet=\u201c\u201c header_font_size_phone=\u201c27\u2033 header_font_size_last_edited=\u201con|phone\u201c z_index_tablet=\u201c500\u2033 custom_css_blurb_title=\u201cmargin-bottom: 9px;\u201c custom_css_blurb_content=\u201cmargin-bottom: 27px;\u201c header_text_shadow_horizontal_length_tablet=\u201c0px\u201c header_text_shadow_vertical_length_tablet=\u201c0px\u201c header_text_shadow_blur_strength_tablet=\u201c1px\u201c body_text_shadow_horizontal_length_tablet=\u201c0px\u201c body_text_shadow_vertical_length_tablet=\u201c0px\u201c body_text_shadow_blur_strength_tablet=\u201c1px\u201c body_link_text_shadow_horizontal_length_tablet=\u201c0px\u201c body_link_text_shadow_vertical_length_tablet=\u201c0px\u201c body_link_text_shadow_blur_strength_tablet=\u201c1px\u201c body_ul_text_shadow_horizontal_length_tablet=\u201c0px\u201c body_ul_text_shadow_vertical_length_tablet=\u201c0px\u201c body_ul_text_shadow_blur_strength_tablet=\u201c1px\u201c body_ol_text_shadow_horizontal_length_tablet=\u201c0px\u201c body_ol_text_shadow_vertical_length_tablet=\u201c0px\u201c body_ol_text_shadow_blur_strength_tablet=\u201c1px\u201c body_quote_text_shadow_horizontal_length_tablet=\u201c0px\u201c body_quote_text_shadow_vertical_length_tablet=\u201c0px\u201c body_quote_text_shadow_blur_strength_tablet=\u201c1px\u201c box_shadow_horizontal_tablet=\u201c0px\u201c box_shadow_vertical_tablet=\u201c0px\u201c box_shadow_blur_tablet=\u201c40px\u201c box_shadow_spread_tablet=\u201c0px\u201c box_shadow_horizontal_image_tablet=\u201c0px\u201c box_shadow_vertical_image_tablet=\u201c0px\u201c box_shadow_blur_image_tablet=\u201c40px\u201c box_shadow_spread_image_tablet=\u201c0px\u201c text_shadow_horizontal_length_tablet=\u201c0px\u201c text_shadow_vertical_length_tablet=\u201c0px\u201c text_shadow_blur_strength_tablet=\u201c1px\u201c global_module=\u201c202\u2033 saved_tabs=\u201call\u201c global_colors_info=\u201c{}\u201c]<\/p>\n<p data-start=\"70\" data-end=\"294\">The registration of a trademark with the German Patent and Trademark Office (DPMA) is not automatic. Every trademark application is carefully examined and may be rejected if so-called absolute grounds for refusal exist.<\/p>\n<p data-start=\"296\" data-end=\"323\">These include, among others:<\/p>\n<ul>\n<li data-start=\"326\" data-end=\"365\">Lack of distinctive character of the mark<\/li>\n<li data-start=\"368\" data-end=\"418\">Descriptive information that must be kept free<\/li>\n<li data-start=\"421\" data-end=\"452\">Misleading brand components<\/li>\n<li data-start=\"455\" data-end=\"506\">Included national emblems or official inspection marks<\/li>\n<li data-start=\"509\" data-end=\"569\">Violations of morality or public order<\/li>\n<\/ul>\n<p data-start=\"571\" data-end=\"796\">Important: The German Patent and Trademark Office (DPMA) does not check whether identical or similar-sounding trademarks already exist. Without a prior trademark search, you risk costly opposition proceedings or warnings for trademark infringement.<\/p>\n<p data-start=\"798\" data-end=\"1011\">As an experienced trademark attorney, I provide comprehensive support in legally compliant trademark registration \u2013 including trademark research, checking for grounds for refusal, and protecting your trademark against third parties.<\/p>\n<p data-start=\"1013\" data-end=\"1161\" data-is-last-node=\"\" data-is-only-node=\"\">Avoid costly mistakes \u2013 have your trademark professionally reviewed before registering. Contact us now for a free, no-obligation consultation.<\/p>\n<p>[et_pb_blurb title=&quot;Trademark monitoring and trademark management \u2013 securing protection after registration&quot; content_max_width=&quot;100%&quot; admin_label=&quot;1. Warning letter from Contur&quot; _builder_version=&quot;4.27.4&quot; header_level=&quot;h2&quot; header_font_size=&quot;36&quot; header_line_height=&quot;1.3em&quot; body_font_size=&quot;16&quot; body_line_height=&quot;1.2em&quot; custom_margin=&quot;||23px|||&quot; custom_margin_tablet=&quot;||6%|&quot; custom_margin_phone=\u201c\u201c custom_margin_last_edited=\u201con|phone\u201c custom_padding=\u201c||0px||false|false\u201c header_font_size_tablet=\u201c\u201c header_font_size_phone=\u201c27\u2033 header_font_size_last_edited=\u201con|phone\u201c z_index_tablet=\u201c500\u2033 custom_css_blurb_title=\u201cmargin-bottom: 9px;\u201c custom_css_blurb_content=\u201cmargin-bottom: 27px;\u201c header_text_shadow_horizontal_length_tablet=\u201c0px\u201c header_text_shadow_vertical_length_tablet=\u201c0px\u201c header_text_shadow_blur_strength_tablet=\u201c1px\u201c body_text_shadow_horizontal_length_tablet=\u201c0px\u201c body_text_shadow_vertical_length_tablet=\u201c0px\u201c body_text_shadow_blur_strength_tablet=\u201c1px\u201c body_link_text_shadow_horizontal_length_tablet=\u201c0px\u201c body_link_text_shadow_vertical_length_tablet=\u201c0px\u201c body_link_text_shadow_blur_strength_tablet=\u201c1px\u201c body_ul_text_shadow_horizontal_length_tablet=\u201c0px\u201c body_ul_text_shadow_vertical_length_tablet=\u201c0px\u201c body_ul_text_shadow_blur_strength_tablet=\u201c1px\u201c body_ol_text_shadow_horizontal_length_tablet=\u201c0px\u201c body_ol_text_shadow_vertical_length_tablet=\u201c0px\u201c body_ol_text_shadow_blur_strength_tablet=\u201c1px\u201c body_quote_text_shadow_horizontal_length_tablet=\u201c0px\u201c body_quote_text_shadow_vertical_length_tablet=\u201c0px\u201c body_quote_text_shadow_blur_strength_tablet=\u201c1px\u201c box_shadow_horizontal_tablet=\u201c0px\u201c box_shadow_vertical_tablet=\u201c0px\u201c box_shadow_blur_tablet=\u201c40px\u201c box_shadow_spread_tablet=\u201c0px\u201c box_shadow_horizontal_image_tablet=\u201c0px\u201c box_shadow_vertical_image_tablet=\u201c0px\u201c box_shadow_blur_image_tablet=\u201c40px\u201c box_shadow_spread_image_tablet=\u201c0px\u201c text_shadow_horizontal_length_tablet=\u201c0px\u201c text_shadow_vertical_length_tablet=\u201c0px\u201c text_shadow_blur_strength_tablet=\u201c1px\u201c global_module=\u201c202\u2033 saved_tabs=\u201call\u201c global_colors_info=\u201c{}\u201c]<\/p>\n<p data-start=\"73\" data-end=\"390\">Even after your trademark has been successfully registered, ongoing protection is crucial. Conflicts with younger trademarks or third-party trademarks can arise at any time. Professional trademark monitoring helps identify potential conflicts early and take action promptly.<\/p>\n<p data-start=\"392\" data-end=\"498\">I will take care of ongoing brand monitoring for you \u2013 reliably and at a fair annual flat rate.<\/p>\n<p data-start=\"500\" data-end=\"841\">Furthermore, actively maintaining your brand is essential. Due to the mandatory use requirement under trademark law, you otherwise risk your trademark being classified as purely descriptive and thus becoming subject to cancellation. Prevent descriptive use by third parties and protect the long-term economic value of your brand.<\/p>\n<p data-start=\"843\" data-end=\"971\" data-is-last-node=\"\" data-is-only-node=\"\">Secure your trademark rights sustainably \u2013 have your brand professionally monitored and maintained. Request a consultation now!<\/p>\n<p>[et_pb_blurb title=&quot;Trademark registration in 3 steps \u2013 How to legally protect your brand&quot; content_max_width=&quot;100%&quot; admin_label=&quot;1. Warning letter from Contur&quot; _builder_version=&quot;4.27.4&quot; header_level=&quot;h2&quot; header_font_size=&quot;36&quot; header_line_height=&quot;1.3em&quot; body_font_size=&quot;16&quot; body_line_height=&quot;1.2em&quot; custom_margin=&quot;||23px|||&quot; custom_margin_tablet=&quot;||6%|&quot; custom_margin_phone=\u201c\u201c custom_margin_last_edited=\u201con|phone\u201c custom_padding=\u201c||0px||false|false\u201c header_font_size_tablet=\u201c\u201c header_font_size_phone=\u201c27\u2033 header_font_size_last_edited=\u201con|phone\u201c z_index_tablet=\u201c500\u2033 custom_css_blurb_title=\u201cmargin-bottom: 9px;\u201c custom_css_blurb_content=\u201cmargin-bottom: 27px;\u201c header_text_shadow_horizontal_length_tablet=\u201c0px\u201c header_text_shadow_vertical_length_tablet=\u201c0px\u201c header_text_shadow_blur_strength_tablet=\u201c1px\u201c body_text_shadow_horizontal_length_tablet=\u201c0px\u201c body_text_shadow_vertical_length_tablet=\u201c0px\u201c body_text_shadow_blur_strength_tablet=\u201c1px\u201c body_link_text_shadow_horizontal_length_tablet=\u201c0px\u201c body_link_text_shadow_vertical_length_tablet=\u201c0px\u201c body_link_text_shadow_blur_strength_tablet=\u201c1px\u201c body_ul_text_shadow_horizontal_length_tablet=\u201c0px\u201c body_ul_text_shadow_vertical_length_tablet=\u201c0px\u201c body_ul_text_shadow_blur_strength_tablet=\u201c1px\u201c body_ol_text_shadow_horizontal_length_tablet=\u201c0px\u201c body_ol_text_shadow_vertical_length_tablet=\u201c0px\u201c body_ol_text_shadow_blur_strength_tablet=\u201c1px\u201c body_quote_text_shadow_horizontal_length_tablet=\u201c0px\u201c body_quote_text_shadow_vertical_length_tablet=\u201c0px\u201c body_quote_text_shadow_blur_strength_tablet=\u201c1px\u201c box_shadow_horizontal_tablet=\u201c0px\u201c box_shadow_vertical_tablet=\u201c0px\u201c box_shadow_blur_tablet=\u201c40px\u201c box_shadow_spread_tablet=\u201c0px\u201c box_shadow_horizontal_image_tablet=\u201c0px\u201c box_shadow_vertical_image_tablet=\u201c0px\u201c box_shadow_blur_image_tablet=\u201c40px\u201c box_shadow_spread_image_tablet=\u201c0px\u201c text_shadow_horizontal_length_tablet=\u201c0px\u201c text_shadow_vertical_length_tablet=\u201c0px\u201c text_shadow_blur_strength_tablet=\u201c1px\u201c global_module=\u201c202\u2033 saved_tabs=\u201call\u201c global_colors_info=\u201c{}\u201c]<\/p>\n<article class=\"text-token-text-primary w-full focus:outline-none scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:f6f2c4ce-d393-48a8-92a8-74d93ac9837d-19\" data-testid=\"conversation-turn-8\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div data-message-author-role=\"assistant\" data-message-id=\"eb6691c0-bcb6-472f-889b-bab0c203c5e7\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" data-message-model-slug=\"gpt-4o-mini\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\n<p data-start=\"74\" data-end=\"291\">Under German trademark law, there are various ways to obtain trademark protection. However, the most effective and secure way is to apply for and register a trademark with the German Patent and Trademark Office (DPMA).<\/p>\n<p data-start=\"293\" data-end=\"336\">Trademark protection can arise in three ways:<\/p>\n<ul>\n<li data-start=\"339\" data-end=\"419\">By using a sign in commercial transactions (Section 4 No. 2 of the Trademark Act)<\/li>\n<li data-start=\"422\" data-end=\"470\">Through notoriety (Section 4 No. 3 Trademark Act)<\/li>\n<li data-start=\"473\" data-end=\"537\">By applying and registering with the DPMA (Section 4 No. 1 Trademark Act)<\/li>\n<\/ul>\n<p data-start=\"539\" data-end=\"842\">Although an official trademark registration is not mandatory, it is the simplest and most legally secure method. Alternative forms of protection, such as notoriety, require complex proof of common usage \u2013 which can be costly and risky.<\/p>\n<p data-start=\"844\" data-end=\"1026\">Trademark registration can be filed nationally with the German Patent and Trademark Office (DPMA), across Europe with the EUIPO, or internationally through WIPO. However, three steps are crucial for successful registration:<\/p>\n<ol>\n<li data-start=\"1031\" data-end=\"1395\"><strong data-start=\"1031\" data-end=\"1074\">Trademark research \u2013 avoid collisions<\/strong><br \/>Before registering, you should check whether identical or similar trademarks have already been registered. Because existing, older trademarks have priority. A comprehensive search\u2014for identical and similar-sounding trademarks\u2014is therefore essential to avoid subsequent warnings or cancellation proceedings.<\/li>\n<li data-start=\"1400\" data-end=\"1728\"><strong data-start=\"1400\" data-end=\"1470\">Checking eligibility for registration \u2013 identifying legal hurdles early<\/strong><br \/>Not every trademark is eligible for registration. The Trademark Office rejects trademarks if, for example, they lack distinctive character, are misleading, or are descriptive. A legal review prior to registration protects you from unnecessary rejections and costs.<\/li>\n<li data-start=\"1733\" data-end=\"2124\"><strong data-start=\"1733\" data-end=\"1813\">Creating the list of goods and services \u2013 strategic planning<\/strong><br \/>In your trademark application, you must specify exactly which products or services the trademark should be protected for. These are divided into different classes based on the Nice Classification. Selecting the right classes is crucial \u2013 both for the scope of protection and the registration costs.<\/li>\n<\/ol>\n<p data-start=\"2126\" data-end=\"2320\">Would you like to have your trademark professionally registered and legally protected? I will reliably guide you through the entire registration process \u2013 from research to successful registration.<\/p>\n<p data-start=\"2322\" data-end=\"2379\" data-is-last-node=\"\" data-is-only-node=\"\">Contact us now without obligation and get advice!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<p>[et_pb_blurb title=&quot;Trademark monitoring and trademark management \u2013 securing protection after registration&quot; content_max_width=&quot;100%&quot; admin_label=&quot;1. Warning letter from Contur&quot; _builder_version=&quot;4.27.4&quot; header_level=&quot;h2&quot; header_font_size=&quot;36&quot; header_line_height=&quot;1.3em&quot; body_font_size=&quot;16&quot; body_line_height=&quot;1.2em&quot; custom_margin=&quot;||23px|||&quot; custom_margin_tablet=&quot;||6%|&quot; custom_margin_phone=\u201c\u201c custom_margin_last_edited=\u201con|phone\u201c custom_padding=\u201c||0px||false|false\u201c header_font_size_tablet=\u201c\u201c header_font_size_phone=\u201c27\u2033 header_font_size_last_edited=\u201con|phone\u201c z_index_tablet=\u201c500\u2033 custom_css_blurb_title=\u201cmargin-bottom: 9px;\u201c custom_css_blurb_content=\u201cmargin-bottom: 27px;\u201c header_text_shadow_horizontal_length_tablet=\u201c0px\u201c header_text_shadow_vertical_length_tablet=\u201c0px\u201c header_text_shadow_blur_strength_tablet=\u201c1px\u201c body_text_shadow_horizontal_length_tablet=\u201c0px\u201c body_text_shadow_vertical_length_tablet=\u201c0px\u201c body_text_shadow_blur_strength_tablet=\u201c1px\u201c body_link_text_shadow_horizontal_length_tablet=\u201c0px\u201c body_link_text_shadow_vertical_length_tablet=\u201c0px\u201c body_link_text_shadow_blur_strength_tablet=\u201c1px\u201c body_ul_text_shadow_horizontal_length_tablet=\u201c0px\u201c body_ul_text_shadow_vertical_length_tablet=\u201c0px\u201c body_ul_text_shadow_blur_strength_tablet=\u201c1px\u201c body_ol_text_shadow_horizontal_length_tablet=\u201c0px\u201c body_ol_text_shadow_vertical_length_tablet=\u201c0px\u201c body_ol_text_shadow_blur_strength_tablet=\u201c1px\u201c body_quote_text_shadow_horizontal_length_tablet=\u201c0px\u201c body_quote_text_shadow_vertical_length_tablet=\u201c0px\u201c body_quote_text_shadow_blur_strength_tablet=\u201c1px\u201c box_shadow_horizontal_tablet=\u201c0px\u201c box_shadow_vertical_tablet=\u201c0px\u201c box_shadow_blur_tablet=\u201c40px\u201c box_shadow_spread_tablet=\u201c0px\u201c box_shadow_horizontal_image_tablet=\u201c0px\u201c box_shadow_vertical_image_tablet=\u201c0px\u201c box_shadow_blur_image_tablet=\u201c40px\u201c box_shadow_spread_image_tablet=\u201c0px\u201c text_shadow_horizontal_length_tablet=\u201c0px\u201c text_shadow_vertical_length_tablet=\u201c0px\u201c text_shadow_blur_strength_tablet=\u201c1px\u201c global_module=\u201c202\u2033 saved_tabs=\u201call\u201c global_colors_info=\u201c{}\u201c]<\/p>\n<p data-start=\"73\" data-end=\"390\">Even after your trademark has been successfully registered, ongoing protection is crucial. Conflicts with younger trademarks or third-party trademarks can arise at any time. Professional trademark monitoring helps identify potential conflicts early and take action promptly.<\/p>\n<p data-start=\"392\" data-end=\"497\">I will take care of ongoing brand monitoring for you \u2013 reliably and at a fair annual flat rate.<\/p>\n<p data-start=\"499\" data-end=\"834\">Furthermore, actively maintaining your trademark is essential. Due to the mandatory use requirement under trademark law, you otherwise risk your trademark being classified as purely descriptive and thus becoming subject to cancellation. Prevent descriptive use by third parties and protect the long-term economic value of your trademark.<\/p>\n<p data-start=\"836\" data-end=\"964\" data-is-last-node=\"\" data-is-only-node=\"\">Secure your trademark rights sustainably \u2013 have your brand professionally monitored and maintained. Request a consultation now!<\/p>\n<p>[et_pb_blurb title=&quot;Legal support for trademark registration \u2013 legally compliant from the start&quot; content_max_width=&quot;100%&quot; admin_label=&quot;1. Warning letter from Contur&quot; _builder_version=&quot;4.27.4&quot; header_level=&quot;h2&quot; header_font_size=&quot;36&quot; header_line_height=&quot;1.3em&quot; body_font_size=&quot;16&quot; body_line_height=&quot;1.2em&quot; custom_margin=&quot;||23px|||&quot; custom_margin_tablet=&quot;||6%|&quot; custom_margin_phone=\u201c\u201c custom_margin_last_edited=\u201con|phone\u201c custom_padding=\u201c||0px||false|false\u201c header_font_size_tablet=\u201c\u201c header_font_size_phone=\u201c27\u2033 header_font_size_last_edited=\u201con|phone\u201c z_index_tablet=\u201c500\u2033 custom_css_blurb_title=\u201cmargin-bottom: 9px;\u201c custom_css_blurb_content=\u201cmargin-bottom: 27px;\u201c header_text_shadow_horizontal_length_tablet=\u201c0px\u201c header_text_shadow_vertical_length_tablet=\u201c0px\u201c header_text_shadow_blur_strength_tablet=\u201c1px\u201c body_text_shadow_horizontal_length_tablet=\u201c0px\u201c body_text_shadow_vertical_length_tablet=\u201c0px\u201c body_text_shadow_blur_strength_tablet=\u201c1px\u201c body_link_text_shadow_horizontal_length_tablet=\u201c0px\u201c body_link_text_shadow_vertical_length_tablet=\u201c0px\u201c body_link_text_shadow_blur_strength_tablet=\u201c1px\u201c body_ul_text_shadow_horizontal_length_tablet=\u201c0px\u201c body_ul_text_shadow_vertical_length_tablet=\u201c0px\u201c body_ul_text_shadow_blur_strength_tablet=\u201c1px\u201c body_ol_text_shadow_horizontal_length_tablet=\u201c0px\u201c body_ol_text_shadow_vertical_length_tablet=\u201c0px\u201c body_ol_text_shadow_blur_strength_tablet=\u201c1px\u201c body_quote_text_shadow_horizontal_length_tablet=\u201c0px\u201c body_quote_text_shadow_vertical_length_tablet=\u201c0px\u201c body_quote_text_shadow_blur_strength_tablet=\u201c1px\u201c box_shadow_horizontal_tablet=\u201c0px\u201c box_shadow_vertical_tablet=\u201c0px\u201c box_shadow_blur_tablet=\u201c40px\u201c box_shadow_spread_tablet=\u201c0px\u201c box_shadow_horizontal_image_tablet=\u201c0px\u201c box_shadow_vertical_image_tablet=\u201c0px\u201c box_shadow_blur_image_tablet=\u201c40px\u201c box_shadow_spread_image_tablet=\u201c0px\u201c text_shadow_horizontal_length_tablet=\u201c0px\u201c text_shadow_vertical_length_tablet=\u201c0px\u201c text_shadow_blur_strength_tablet=\u201c1px\u201c global_module=\u201c202\u2033 saved_tabs=\u201call\u201c global_colors_info=\u201c{}\u201c]<\/p>\n<p data-start=\"80\" data-end=\"458\">Would you like to register and legally protect a trademark? As a specialized trademark attorney, I will guide you through every step \u2013 from initial strategic consultation to successful registration and beyond. With in-depth expertise in intellectual property law, I will ensure that your brand is protected for the long term and positioned with legal certainty.<\/p>\n<p data-start=\"460\" data-end=\"508\">My trademark services at a glance:<\/p>\n<ul>\n<li data-start=\"511\" data-end=\"683\"><strong data-start=\"511\" data-end=\"557\">Individual advice on brand strategy:<\/strong> I will help you select a suitable brand name and develop a customized registration strategy with you.<\/li>\n<li data-start=\"686\" data-end=\"837\"><strong data-start=\"686\" data-end=\"730\">Checking the protectability of your trademark:<\/strong> I will clarify whether your mark has the necessary distinctive character and whether there are any grounds for refusal.<\/li>\n<li data-start=\"840\" data-end=\"1005\"><strong data-start=\"840\" data-end=\"886\">Trademark searches at the DPMA, EUIPO and WIPO:<\/strong> To avoid conflicts with existing trademarks, I conduct comprehensive identity and similarity searches.<\/li>\n<li data-start=\"1008\" data-end=\"1112\"><strong data-start=\"1008\" data-end=\"1112\">Creation of a tailor-made list of goods and services according to the Nice Classification.<\/strong><\/li>\n<li data-start=\"1115\" data-end=\"1277\"><strong data-start=\"1115\" data-end=\"1168\">Formulation and filing of the trademark application:<\/strong> I will handle all correspondence with the trademark office and accompany you until you receive the trademark certificate.<\/li>\n<li data-start=\"1280\" data-end=\"1441\"><strong data-start=\"1280\" data-end=\"1306\">Objection procedure:<\/strong> I will represent you legally if third parties file an opposition against your trademark \u2013 or if you wish to take legal action against a younger trademark.<\/li>\n<li data-start=\"1444\" data-end=\"1641\"><strong data-start=\"1444\" data-end=\"1473\">Enforce trademark protection:<\/strong> I will help you defend your trademark both in and out of court \u2013 for example, through cease-and-desist letters, contractual penalties, injunctions, or lawsuits.<\/li>\n<\/ul>\n<p data-start=\"1643\" data-end=\"1846\" data-is-last-node=\"\" data-is-only-node=\"\">Your advantage: legal clarity, financial security, and professional brand management. Get expert support with your trademark registration \u2013 nationally, Europe-wide, or internationally.<\/p>\n<p>[\/et_pb_blurb][et_pb_code admin_label=\u201cSocial Share Plugin\u201c _builder_version=\u201c4.16\u2033 custom_margin=\u201c40px||40px|\u201c z_index_tablet=\u201c500\u2033 global_colors_info=\u201c{}\u201c]<div class=\"shariff shariff-align-flex-start shariff-widget-align-flex-start\"><div class=\"ShariffHeadline\">Share this post<\/div><ul class=\"shariff-buttons theme-default orientation-horizontal buttonsize-medium\"><li class=\"shariff-button mailto shariff-nocustomcolor\" style=\"background-color:#a8a8a8\"><a href=\"mailto:?body=https%3A%2F%2Fwww.renz-recht.de%2Fen%2Ftrademark-law-2%2Ftrademark-application-and-trademark-registration%2F&subject=Markenanmeldung%20und%20Markeneintragung\" title=\"Send by email\" aria-label=\"Send by email\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#999; color:#fff\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 32 32\"><path fill=\"#999\" d=\"M32 12.7v14.2q0 1.2-0.8 2t-2 0.9h-26.3q-1.2 0-2-0.9t-0.8-2v-14.2q0.8 0.9 1.8 1.6 6.5 4.4 8.9 6.1 1 0.8 1.6 1.2t1.7 0.9 2 0.4h0.1q0.9 0 2-0.4t1.7-0.9 1.6-1.2q3-2.2 8.9-6.1 1-0.7 1.8-1.6zM32 7.4q0 1.4-0.9 2.7t-2.2 2.2q-6.7 4.7-8.4 5.8-0.2 0.1-0.7 0.5t-1 0.7-0.9 0.6-1.1 0.5-0.9 0.2h-0.1q-0.4 0-0.9-0.2t-1.1-0.5-0.9-0.6-1-0.7-0.7-0.5q-1.6-1.1-4.7-3.2t-3.6-2.6q-1.1-0.7-2.1-2t-1-2.5q0-1.4 0.7-2.3t2.1-0.9h26.3q1.2 0 2 0.8t0.9 2z\"\/><\/svg><\/span><span class=\"shariff-text\">e-mail<\/span>&nbsp;<\/a><\/li><\/ul><\/div>[et_pb_code][et_pb_blurb title=&quot;About the author&quot; content_max_width=&quot;100%&quot; admin_label=&quot;About the author&quot; _builder_version=&quot;4.16&quot; header_level=&quot;h2&quot; header_font_size=&quot;27&quot; custom_margin=&quot;||0px|&quot; locked=\u201con\u201c global_colors_info=\u201c{}\u201c][\/et_pb_blurb][et_pb_team_member name=\u201cAnne-Kathrin Renz\u201c image_url=\u201chttps:\/\/www.renz-recht.de\/wp-content\/uploads\/2020\/03\/Renz__-scaled.jpg\u201c admin_label=\u201cAnne Kathrin Renz\u201c _builder_version=\u201c4.9.2\u2033 header_level=\u201ch3\u2033 body_line_height=\u201c1.3em\u201c background_color=\u201c#eeeeee\u201c custom_padding=\u201c18px|18px|18px|18px\u201c z_index_tablet=\u201c500\u2033 header_text_shadow_horizontal_length_tablet=\u201c0px\u201c header_text_shadow_vertical_length_tablet=\u201c0px\u201c header_text_shadow_blur_strength_tablet=\u201c1px\u201c body_text_shadow_horizontal_length_tablet=\u201c0px\u201c body_text_shadow_vertical_length_tablet=\u201c0px\u201c body_text_shadow_blur_strength_tablet=\u201c1px\u201c position_text_shadow_horizontal_length_tablet=\u201c0px\u201c position_text_shadow_vertical_length_tablet=\u201c0px\u201c position_text_shadow_blur_strength_tablet=\u201c1px\u201c body_link_text_shadow_horizontal_length_tablet=\u201c0px\u201c body_link_text_shadow_vertical_length_tablet=\u201c0px\u201c body_link_text_shadow_blur_strength_tablet=\u201c1px\u201c body_ul_text_shadow_horizontal_length_tablet=\u201c0px\u201c body_ul_text_shadow_vertical_length_tablet=\u201c0px\u201c body_ul_text_shadow_blur_strength_tablet=\u201c1px\u201c body_ol_text_shadow_horizontal_length_tablet=\u201c0px\u201c body_ol_text_shadow_vertical_length_tablet=\u201c0px\u201c body_ol_text_shadow_blur_strength_tablet=\u201c1px\u201c body_quote_text_shadow_horizontal_length_tablet=\u201c0px\u201c body_quote_text_shadow_vertical_length_tablet=\u201c0px\u201c body_quote_text_shadow_blur_strength_tablet=\u201c1px\u201c box_shadow_horizontal_tablet=\u201c0px\u201c box_shadow_vertical_tablet=\u201c0px\u201c box_shadow_blur_tablet=\u201c40px\u201c box_shadow_spread_tablet=\u201c0px\u201c box_shadow_horizontal_image_tablet=\u201c0px\u201c box_shadow_vertical_image_tablet=\u201c0px\u201c box_shadow_blur_image_tablet=\u201c40px\u201c box_shadow_spread_image_tablet=\u201c0px\u201c text_shadow_horizontal_length_tablet=\u201c0px\u201c text_shadow_vertical_length_tablet=\u201c0px\u201c text_shadow_blur_strength_tablet=\u201c1px\u201c global_module=\u201c556\u2033 saved_tabs=\u201call\u201c locked=\u201coff\u201c global_colors_info=&quot;{}&quot;]<\/p>\n<p>Anne-Kathrin Renz is a lawyer, data protection officer, and lecturer. She completed the theoretical part of her specialist lawyer training in intellectual property law and IT law. In her blog, she reports on current topics from the digital world of law.<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=\u201c1_3\u2033 _builder_version=\u201c4.22.1\u2033 custom_padding=\u201c|||\u201c global_colors_info=\u201c{}\u201c custom_padding__hover=\u201c|||\u201c][et_pb_sidebar area=\u201cet_pb_widget_area_2\u2033 admin_label=\u201cSidebar Categories\u201c module_class=\u201csidebar-menu\u201c _builder_version=\u201c4.22.1\u2033 header_font_size=\u201c30\u2033 header_line_height=\u201c1.2em\u201c body_font_size=\u201c16\u2033 background_color=\u201c#26173a\u201c background_size=\u201cinitial\u201c background_repeat=\u201crepeat\u201c background_layout=\u201cdark\u201c custom_margin=\u201c||45px|\u201c custom_padding=\u201c18px|18px|18px|18px\u201c z_index_tablet=\u201c500\u2033 header_text_shadow_horizontal_length_tablet=\u201c0px\u201c header_text_shadow_vertical_length_tablet=\u201c0px\u201c header_text_shadow_blur_strength_tablet=\u201c1px\u201c body_text_shadow_horizontal_length_tablet=\u201c0px\u201c body_text_shadow_vertical_length_tablet=\u201c0px\u201c body_text_shadow_blur_strength_tablet=\u201c1px\u201c box_shadow_horizontal_tablet=\u201c0px\u201c box_shadow_vertical_tablet=\u201c0px\u201c box_shadow_blur_tablet=\u201c40px\u201c box_shadow_spread_tablet=\u201c0px\u201c text_shadow_horizontal_length_tablet=\u201c0px\u201c text_shadow_vertical_length_tablet=&quot;0px&quot; text_shadow_blur_strength_tablet=\u201c1px\u201c global_module=\u201c182\u2033 saved_tabs=\u201call\u201c locked=\u201coff\u201c global_colors_info=\u201c{}\u201c][\/et_pb_sidebar][et_pb_sidebar area=\u201cet_pb_widget_area_1\u2033 admin_label=\u201cSidebar Categories\u201c module_class=\u201csidebar-menu\u201c _builder_version=\u201c4.22.1\u2033 header_font_size=\u201c30\u2033 header_line_height=\u201c1.2em\u201c body_font_size=\u201c16\u2033 background_color=\u201c#26173a\u201c background_size=\u201cinitial\u201c background_repeat=\u201crepeat\u201c background_layout=\u201cdark\u201c custom_margin=\u201c||45px|\u201c custom_padding=\u201c18px|18px|18px|18px\u201c z_index_tablet=\u201c500\u2033 header_text_shadow_horizontal_length_tablet=\u201c0px\u201c header_text_shadow_vertical_length_tablet=\u201c0px\u201c header_text_shadow_blur_strength_tablet=\u201c1px\u201c body_text_shadow_horizontal_length_tablet=\u201c0px\u201c body_text_shadow_vertical_length_tablet=\u201c0px\u201c body_text_shadow_blur_strength_tablet=\u201c1px\u201c box_shadow_horizontal_tablet=\u201c0px\u201c box_shadow_vertical_tablet=\u201c0px\u201c box_shadow_blur_tablet=\u201c40px\u201c box_shadow_spread_tablet=\u201c0px\u201c text_shadow_horizontal_length_tablet=\u201c0px\u201c text_shadow_vertical_length_tablet=&quot;0px&quot; text_shadow_blur_strength_tablet=&quot;1px&quot; global_module=&quot;182&quot; saved_tabs=&quot;all&quot; locked=&quot;off&quot; global_colors_info=&quot;{}&quot;][\/et_pb_sidebar][et_pb_blurb title=&quot;Request legal advice now!&quot;] content_max_width=\u201c100%\u201c admin_label=\u201cSidebar contact form\u201c _builder_version=\u201c4.16\u2033 header_level=\u201ch3\u2033 header_font_size=\u201c30\u2033 header_line_height=\u201c1.2em\u201c background_color=\u201c#26173a\u201c background_layout=\u201cdark\u201c custom_padding=\u201c18px|18px|18px|18px\u201c header_font_size_tablet=\u201c\u201c header_font_size_phone=\u201c21\u2033 header_font_size_last_edited=\u201con|phone\u201c z_index_tablet=\u201c500\u2033 custom_css_blurb_title=\u201cmargin-bottom:9px !important;\u201c header_text_shadow_horizontal_length_tablet=\u201c0px\u201c header_text_shadow_vertical_length_tablet=\u201c0px\u201c header_text_shadow_blur_strength_tablet=\u201c1px\u201c body_text_shadow_horizontal_length_tablet=\u201c0px\u201c body_text_shadow_vertical_length_tablet=\u201c0px\u201c body_text_shadow_blur_strength_tablet=\u201c1px\u201c body_link_text_shadow_horizontal_length_tablet=\u201c0px\u201c body_link_text_shadow_vertical_length_tablet=\u201c0px\u201c body_link_text_shadow_blur_strength_tablet=\u201c1px\u201c body_ul_text_shadow_horizontal_length_tablet=\u201c0px\u201c body_ul_text_shadow_vertical_length_tablet=\u201c0px\u201c body_ul_text_shadow_blur_strength_tablet=\u201c1px\u201c body_ol_text_shadow_horizontal_length_tablet=\u201c0px\u201c body_ol_text_shadow_vertical_length_tablet=\u201c0px\u201c body_ol_text_shadow_blur_strength_tablet=\u201c1px\u201c body_quote_text_shadow_horizontal_length_tablet=\u201c0px\u201c body_quote_text_shadow_vertical_length_tablet=\u201c0px\u201c body_quote_text_shadow_blur_strength_tablet=\u201c1px\u201c box_shadow_horizontal_tablet=\u201c0px\u201c box_shadow_vertical_tablet=\u201c0px\u201c box_shadow_blur_tablet=\u201c40px\u201c box_shadow_spread_tablet=\u201c0px\u201c box_shadow_horizontal_image_tablet=\u201c0px\u201c box_shadow_vertical_image_tablet=\u201c0px\u201c box_shadow_blur_image_tablet=\u201c40px\u201c box_shadow_spread_image_tablet=\u201c0px\u201c text_shadow_horizontal_length_tablet=\u201c0px\u201c text_shadow_vertical_length_tablet=\u201c0px\u201c text_shadow_blur_strength_tablet=\u201c1px\u201c saved_tabs=\u201call\u201c locked=\u201coff\u201c global_colors_info=\u201c{}\u201c]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f160-o1\" lang=\"de-DE\" dir=\"ltr\" data-wpcf7-id=\"160\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/3645#wpcf7-f160-o1\" method=\"post\" class=\"wpcf7-form init wpcf7-acceptance-as-validation\" aria-label=\"Contact form\" enctype=\"multipart\/form-data\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/posts\/3645#wpcf7-f160-o1\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"160\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.4\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"de_DE\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f160-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<p>Required fields are marked with *.\n<\/p>\n<div class=\"form-row\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"vorname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Name*\" value=\"\" type=\"text\" name=\"vorname\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"form-row\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"E-mail address*\" value=\"\" type=\"email\" name=\"email\" \/><\/span><span id=\"wpcf7-69e48041a1e9d-wrapper\" class=\"wpcf7-form-control-wrap website-wrap\" ><label for=\"wpcf7-69e48041a1e9d-field\" class=\"hp-message\">Please leave this field empty.<\/label><input id=\"wpcf7-69e48041a1e9d-field\"  class=\"wpcf7-form-control wpcf7-text\" type=\"text\" name=\"website\" value=\"\" size=\"40\" tabindex=\"-1\" autocomplete=\"new-password\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"form-row\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"phone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel\" aria-invalid=\"false\" placeholder=\"Telephone number\" value=\"\" type=\"tel\" name=\"phone\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"form-row\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"upload\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-file\" accept=\".pdf,.doc,.jpeg,.jpg,.png\" aria-invalid=\"false\" type=\"file\" name=\"upload\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"form-row\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"nachricht\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your message*\" name=\"nachricht\"><\/textarea><\/span>\n\t<\/p>\n<\/div>\n<div>\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-737\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-737\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">Your data will be used to answer your inquiry. You can withdraw your consent at any time without incurring any costs other than the transmission costs according to your internet provider&#039;s basic rates. Further information can be found in the <a href=\"\/en\/privacy-policy-2\/\">Privacy Policy<\/a><\/span><\/label><\/span><\/span><\/span>\n\t<\/p>\n<\/div>\n<div class=\"form-row\">\n\t<p><button type=\"submit\" class=\"button wpcf7-submit\">Send request<\/button>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n<\/div>\n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"<p>Trademark registration and filing by an experienced trademark attorney. Have you developed a new product or founded a startup? Then you should consider registering a trademark early on. Trademark protection is a crucial step for the long-term success of your company and protects your corporate identity. A trademark is a legally protected mark that identifies your [\u2026]<\/p>","protected":false},"author":1,"featured_media":3659,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[27],"tags":[89,93,91],"class_list":["post-3645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-markenrecht","tag-familienname-als-marke","tag-scheidung","tag-trennung"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<link rel=\"canonical\" href=\"https:\/\/www.renz-recht.de\/en\/et_pb_layout\/headline-subline_modul\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Renz Recht - Anwalt Markenrecht Urheberrecht Saarbr\u00fccken - Rechtsanw\u00e4ltin Anne-Kathrin Renz\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"H2 \u00dcberschrift (zentriert) mit Subtext - Renz Recht - Anwalt Markenrecht Urheberrecht Saarbr\u00fccken\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.renz-recht.de\/en\/et_pb_layout\/headline-subline_modul\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2019-02-05T07:35:11+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-04-03T14:27:11+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"H2 \u00dcberschrift (zentriert) mit Subtext - Renz Recht - Anwalt Markenrecht Urheberrecht Saarbr\u00fccken\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.renz-recht.de\\\/en\\\/et_pb_layout\\\/headline-subline_modul\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.renz-recht.de\\\/en#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.renz-recht.de\\\/en\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.renz-recht.de\\\/en\\\/category\\\/trademark-law-2\\\/#listItem\",\"name\":\"Markenrecht\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.renz-recht.de\\\/en\\\/category\\\/trademark-law-2\\\/#listItem\",\"position\":2,\"name\":\"Markenrecht\",\"item\":\"https:\\\/\\\/www.renz-recht.de\\\/en\\\/category\\\/trademark-law-2\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.renz-recht.de\\\/en\\\/trademark-law-2\\\/trademark-application-and-trademark-registration\\\/#listItem\",\"name\":\"Markenanmeldung und Markeneintragung\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.renz-recht.de\\\/en#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.renz-recht.de\\\/en\\\/trademark-law-2\\\/trademark-application-and-trademark-registration\\\/#listItem\",\"position\":3,\"name\":\"Markenanmeldung und Markeneintragung\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.renz-recht.de\\\/en\\\/category\\\/trademark-law-2\\\/#listItem\",\"name\":\"Markenrecht\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.renz-recht.de\\\/en\\\/#organization\",\"name\":\"Rechtsanw\\u00e4ltin Anne-Kathrin Renz Saarbr\\u00fccken\",\"description\":\"Rechtsanw\\u00e4ltin Anne-Kathrin Renz\",\"url\":\"https:\\\/\\\/www.renz-recht.de\\\/en\\\/\",\"telephone\":\"+4968195810588\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.renz-recht.de\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/logo-renz-recht_sw.svg\",\"@id\":\"https:\\\/\\\/www.renz-recht.de\\\/en\\\/et_pb_layout\\\/headline-subline_modul\\\/#organizationLogo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.renz-recht.de\\\/en\\\/et_pb_layout\\\/headline-subline_modul\\\/#organizationLogo\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.renz-recht.de\\\/en\\\/et_pb_layout\\\/headline-subline_modul\\\/#webpage\",\"url\":\"https:\\\/\\\/www.renz-recht.de\\\/en\\\/et_pb_layout\\\/headline-subline_modul\\\/\",\"name\":\"H2 \\u00dcberschrift (zentriert) mit Subtext - Renz Recht - Anwalt Markenrecht Urheberrecht Saarbr\\u00fccken\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.renz-recht.de\\\/en\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.renz-recht.de\\\/en\\\/et_pb_layout\\\/headline-subline_modul\\\/#breadcrumblist\"},\"datePublished\":\"2019-02-05T08:35:11+01:00\",\"dateModified\":\"2024-04-03T16:27:11+02:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.renz-recht.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.renz-recht.de\\\/en\\\/\",\"name\":\"Rechtsanw\\u00e4ltin Anne-Kathrin Renz Saarbr\\u00fccken\",\"alternateName\":\"Rechtsanw\\u00e4ltin Markenrecht Saarbr\\u00fccken\",\"description\":\"Rechtsanw\\u00e4ltin Anne-Kathrin Renz\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.renz-recht.de\\\/en\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>H2 \u00dcberschrift (zentriert) mit Subtext - Renz Recht - Anwalt Markenrecht Urheberrecht Saarbr\u00fccken<\/title>\n\n","aioseo_head_json":{"title":"H2 heading (centered) with subtext - Renz Law - Lawyer for Trademark and Copyright Law, Saarbr\u00fccken","description":"","canonical_url":"https:\/\/www.renz-recht.de\/en\/et_pb_layout\/headline-subline_modul\/","robots":"","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/www.renz-recht.de\/en\/et_pb_layout\/headline-subline_modul\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/www.renz-recht.de\/en#listItem","position":1,"name":"Home","item":"https:\/\/www.renz-recht.de\/en","nextItem":{"@type":"ListItem","@id":"https:\/\/www.renz-recht.de\/en\/category\/trademark-law-2\/#listItem","name":"Markenrecht"}},{"@type":"ListItem","@id":"https:\/\/www.renz-recht.de\/en\/category\/trademark-law-2\/#listItem","position":2,"name":"Markenrecht","item":"https:\/\/www.renz-recht.de\/en\/category\/trademark-law-2\/","nextItem":{"@type":"ListItem","@id":"https:\/\/www.renz-recht.de\/en\/trademark-law-2\/trademark-application-and-trademark-registration\/#listItem","name":"Markenanmeldung und Markeneintragung"},"previousItem":{"@type":"ListItem","@id":"https:\/\/www.renz-recht.de\/en#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/www.renz-recht.de\/en\/trademark-law-2\/trademark-application-and-trademark-registration\/#listItem","position":3,"name":"Markenanmeldung und Markeneintragung","previousItem":{"@type":"ListItem","@id":"https:\/\/www.renz-recht.de\/en\/category\/trademark-law-2\/#listItem","name":"Markenrecht"}}]},{"@type":"Organization","@id":"https:\/\/www.renz-recht.de\/en\/#organization","name":"Rechtsanw\u00e4ltin Anne-Kathrin Renz Saarbr\u00fccken","description":"Rechtsanw\u00e4ltin Anne-Kathrin Renz","url":"https:\/\/www.renz-recht.de\/en\/","telephone":"+4968195810588","logo":{"@type":"ImageObject","url":"https:\/\/www.renz-recht.de\/wp-content\/uploads\/2023\/11\/logo-renz-recht_sw.svg","@id":"https:\/\/www.renz-recht.de\/en\/et_pb_layout\/headline-subline_modul\/#organizationLogo"},"image":{"@id":"https:\/\/www.renz-recht.de\/en\/et_pb_layout\/headline-subline_modul\/#organizationLogo"}},{"@type":"WebPage","@id":"https:\/\/www.renz-recht.de\/en\/et_pb_layout\/headline-subline_modul\/#webpage","url":"https:\/\/www.renz-recht.de\/en\/et_pb_layout\/headline-subline_modul\/","name":"H2 \u00dcberschrift (zentriert) mit Subtext - Renz Recht - Anwalt Markenrecht Urheberrecht Saarbr\u00fccken","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/www.renz-recht.de\/en\/#website"},"breadcrumb":{"@id":"https:\/\/www.renz-recht.de\/en\/et_pb_layout\/headline-subline_modul\/#breadcrumblist"},"datePublished":"2019-02-05T08:35:11+01:00","dateModified":"2024-04-03T16:27:11+02:00"},{"@type":"WebSite","@id":"https:\/\/www.renz-recht.de\/en\/#website","url":"https:\/\/www.renz-recht.de\/en\/","name":"Rechtsanw\u00e4ltin Anne-Kathrin Renz Saarbr\u00fccken","alternateName":"Rechtsanw\u00e4ltin Markenrecht Saarbr\u00fccken","description":"Rechtsanw\u00e4ltin Anne-Kathrin Renz","inLanguage":"en-US","publisher":{"@id":"https:\/\/www.renz-recht.de\/en\/#organization"}}]},"og:locale":"en_US","og:site_name":"Renz Recht - Anwalt Markenrecht Urheberrecht Saarbr\u00fccken - Rechtsanw\u00e4ltin Anne-Kathrin Renz","og:type":"article","og:title":"H2 \u00dcberschrift (zentriert) mit Subtext - Renz Recht - Anwalt Markenrecht Urheberrecht Saarbr\u00fccken","og:url":"https:\/\/www.renz-recht.de\/en\/et_pb_layout\/headline-subline_modul\/","article:published_time":"2019-02-05T07:35:11+00:00","article:modified_time":"2024-04-03T14:27:11+00:00","twitter:card":"summary_large_image","twitter:title":"H2 \u00dcberschrift (zentriert) mit Subtext - Renz Recht - Anwalt Markenrecht Urheberrecht Saarbr\u00fccken"},"aioseo_meta_data":{"post_id":"3645","title":null,"description":null,"keywords":null,"keyphrases":{"focus":{"keyphrase":"Familienname als Marke","score":38,"analysis":{"keyphraseInTitle":{"score":3,"maxScore":9,"error":1},"keyphraseInDescription":{"score":3,"maxScore":9,"error":1},"keyphraseLength":{"score":9,"maxScore":9,"error":0,"length":3},"keyphraseInURL":{"score":1,"maxScore":5,"error":1},"keyphraseInIntroduction":{"score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":[],"keyphraseInImageAlt":[],"keywordDensity":{"score":0,"type":"low","maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-08-14 20:55:17","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2025-08-06 07:23:11","updated":"2025-08-14 20:55:17"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/www.renz-recht.de\/en\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/www.renz-recht.de\/en\/category\/trademark-law-2\/\" title=\"Markenrecht\">Markenrecht<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tMarkenanmeldung und Markeneintragung\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.renz-recht.de\/en"},{"label":"Markenrecht","link":"https:\/\/www.renz-recht.de\/en\/category\/trademark-law-2\/"},{"label":"Markenanmeldung und Markeneintragung","link":"https:\/\/www.renz-recht.de\/en\/trademark-law-2\/trademark-application-and-trademark-registration\/"}],"_links":{"self":[{"href":"https:\/\/www.renz-recht.de\/en\/wp-json\/wp\/v2\/posts\/3645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.renz-recht.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.renz-recht.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.renz-recht.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.renz-recht.de\/en\/wp-json\/wp\/v2\/comments?post=3645"}],"version-history":[{"count":4,"href":"https:\/\/www.renz-recht.de\/en\/wp-json\/wp\/v2\/posts\/3645\/revisions"}],"predecessor-version":[{"id":3658,"href":"https:\/\/www.renz-recht.de\/en\/wp-json\/wp\/v2\/posts\/3645\/revisions\/3658"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.renz-recht.de\/en\/wp-json\/wp\/v2\/media\/3659"}],"wp:attachment":[{"href":"https:\/\/www.renz-recht.de\/en\/wp-json\/wp\/v2\/media?parent=3645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.renz-recht.de\/en\/wp-json\/wp\/v2\/categories?post=3645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.renz-recht.de\/en\/wp-json\/wp\/v2\/tags?post=3645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}