{"id":3513,"date":"2025-06-12T12:51:01","date_gmt":"2025-06-12T10:51:01","guid":{"rendered":"https:\/\/www.renz-recht.de\/?p=3513"},"modified":"2025-06-12T12:51:06","modified_gmt":"2025-06-12T10:51:06","slug":"trademark-protection-in-switzerland-register-your-trademark-legally","status":"publish","type":"post","link":"https:\/\/www.renz-recht.de\/en\/trademark-law-2\/trademark-protection-in-switzerland-register-your-trademark-legally\/","title":{"rendered":"Trademark protection in Switzerland \u2013 Register your trademark legally"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; fullwidth=&#8220;on&#8220; _builder_version=&#8220;4.25.2&#8243; hover_enabled=&#8220;0&#8243; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;][et_pb_fullwidth_post_title author=&#8220;off&#8220; date_format=&#8220;j. 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global_module=&#8220;202&#8243; saved_tabs=&#8220;all&#8220; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243; admin_label=&#8220;1. Abmahnung durch Contur&#8220;]<\/p>\n<h2 data-start=\"61\" data-end=\"131\">Trademark protection in Switzerland \u2013 Register your trademark legally<\/h2>\n<p data-start=\"188\" data-end=\"471\">Regardless of where your company is headquartered, you can register and protect your trademark in Switzerland. Registration takes place at the Federal Institute of Intellectual Property (IGE) in Bern \u2013 the central point of contact for trademark protection in Switzerland.<\/p>\n<p data-start=\"473\" data-end=\"745\" data-is-last-node=\"\" data-is-only-node=\"\">As an experienced trademark attorney, I will personally assist you in registering your trademark with the IPI and ensure that your trademark protection is legally secure and sustainable. Contact me now to professionally protect your trademark in Switzerland.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb content_max_width=&#8220;100%&#8220; _builder_version=&#8220;4.25.2&#8243; header_level=&#8220;h2&#8243; header_font_size=&#8220;36&#8243; header_line_height=&#8220;1.3em&#8220; body_font_size=&#8220;16&#8243; body_line_height=&#8220;1.2em&#8220; custom_margin=&#8220;||0px|&#8220; custom_margin_tablet=&#8220;||6%|&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;||0px||false|false&#8220; hover_enabled=&#8220;0&#8243; header_font_size_tablet=&#8220;&#8220; header_font_size_phone=&#8220;27&#8243; header_font_size_last_edited=&#8220;on|phone&#8220; z_index_tablet=&#8220;500&#8243; custom_css_blurb_title=&#8220;margin-bottom: 9px;&#8220; custom_css_blurb_content=&#8220;margin-bottom: 27px;&#8220; header_text_shadow_horizontal_length_tablet=&#8220;0px&#8220; header_text_shadow_vertical_length_tablet=&#8220;0px&#8220; header_text_shadow_blur_strength_tablet=&#8220;1px&#8220; body_text_shadow_horizontal_length_tablet=&#8220;0px&#8220; body_text_shadow_vertical_length_tablet=&#8220;0px&#8220; body_text_shadow_blur_strength_tablet=&#8220;1px&#8220; body_link_text_shadow_horizontal_length_tablet=&#8220;0px&#8220; body_link_text_shadow_vertical_length_tablet=&#8220;0px&#8220; body_link_text_shadow_blur_strength_tablet=&#8220;1px&#8220; body_ul_text_shadow_horizontal_length_tablet=&#8220;0px&#8220; body_ul_text_shadow_vertical_length_tablet=&#8220;0px&#8220; body_ul_text_shadow_blur_strength_tablet=&#8220;1px&#8220; body_ol_text_shadow_horizontal_length_tablet=&#8220;0px&#8220; body_ol_text_shadow_vertical_length_tablet=&#8220;0px&#8220; body_ol_text_shadow_blur_strength_tablet=&#8220;1px&#8220; body_quote_text_shadow_horizontal_length_tablet=&#8220;0px&#8220; body_quote_text_shadow_vertical_length_tablet=&#8220;0px&#8220; body_quote_text_shadow_blur_strength_tablet=&#8220;1px&#8220; box_shadow_horizontal_tablet=&#8220;0px&#8220; box_shadow_vertical_tablet=&#8220;0px&#8220; box_shadow_blur_tablet=&#8220;40px&#8220; box_shadow_spread_tablet=&#8220;0px&#8220; box_shadow_horizontal_image_tablet=&#8220;0px&#8220; box_shadow_vertical_image_tablet=&#8220;0px&#8220; box_shadow_blur_image_tablet=&#8220;40px&#8220; box_shadow_spread_image_tablet=&#8220;0px&#8220; text_shadow_horizontal_length_tablet=&#8220;0px&#8220; text_shadow_vertical_length_tablet=&#8220;0px&#8220; text_shadow_blur_strength_tablet=&#8220;1px&#8220; global_module=&#8220;202&#8243; saved_tabs=&#8220;all&#8220; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243; title=&#8220;Eintragungsverfahren f\u00fcr eine Schweizer Marke beim IGE \u2013 Schritt f\u00fcr Schritt zum Markenschutz&#8220; admin_label=&#8220;1. Abmahnung durch Contur&#8220;]<\/p>\n<p data-start=\"187\" data-end=\"474\">The registration of a Swiss trademark is done through the World Intellectual Property Organization (WIPO), headquartered in Geneva. The basis is the international registration of a so-called basic trademark under the Madrid Agreement (MMA) or the Protocol to the Madrid Agreement (PMMA).<\/p>\n<p data-start=\"476\" data-end=\"718\">This allows the protection of an already registered trademark to be extended to Switzerland. The basic trademark is registered with the Swiss Federal Institute of Intellectual Property (IGE) \u2013 ultimately creating an official Swiss trademark.<\/p>\n<p data-start=\"720\" data-end=\"776\"><strong data-start=\"720\" data-end=\"776\">Requirements for international registration:<\/strong><\/p>\n<p data-start=\"778\" data-end=\"1256\">International trademark registration through WIPO is possible if both the country of origin of the basic trademark and Switzerland are members of the MMA or PMMA. This applies to German trademarks and European Union trademarks, as both Germany and the European Union have acceded to the protocol. This route is also open to many other countries. You can find an overview of the relevant member states in my compilation of international trademark applications.<\/p>\n<p data-start=\"1258\" data-end=\"1386\">The registration of a Swiss trademark begins with the respective trademark office of the country of origin of your base trademark. This means in concrete terms:<\/p>\n<ul data-start=\"1388\" data-end=\"1600\">\n<li data-start=\"1388\" data-end=\"1485\">\n<p data-start=\"1390\" data-end=\"1485\">For a German basic trademark, registration is made at the German Patent and Trademark Office (DPMA).<\/p>\n<\/li>\n<li data-start=\"1486\" data-end=\"1600\">\n<p data-start=\"1488\" data-end=\"1600\">The European Union Intellectual Property Office (EUIPO) is responsible for a Union trademark as a basic trademark.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1602\" data-end=\"1940\">After the initial examination by the respective office, your application will be forwarded to WIPO for further examination. The application will then be submitted to the Swiss Trademark Office (IGE), where it will undergo final examination. Only then will a final decision be made on the registration of your trademark in Switzerland.<\/p>\n<p data-start=\"2007\" data-end=\"2236\" data-is-last-node=\"\" data-is-only-node=\"\">As a trademark attorney, I will guide you through the entire process \u2013 from the application to the registration of your trademark in the Swiss trademark register. Secure your personalized consultation on trademark registration in Switzerland now!<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb content_max_width=&#8220;100%&#8220; _builder_version=&#8220;4.25.2&#8243; header_level=&#8220;h2&#8243; header_font_size=&#8220;36&#8243; header_line_height=&#8220;1.3em&#8220; body_font_size=&#8220;16&#8243; body_line_height=&#8220;1.2em&#8220; custom_margin=&#8220;||0px|&#8220; custom_margin_tablet=&#8220;||6%|&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;||0px||false|false&#8220; hover_enabled=&#8220;0&#8243; header_font_size_tablet=&#8220;&#8220; header_font_size_phone=&#8220;27&#8243; header_font_size_last_edited=&#8220;on|phone&#8220; z_index_tablet=&#8220;500&#8243; custom_css_blurb_title=&#8220;margin-bottom: 9px;&#8220; custom_css_blurb_content=&#8220;margin-bottom: 27px;&#8220; header_text_shadow_horizontal_length_tablet=&#8220;0px&#8220; header_text_shadow_vertical_length_tablet=&#8220;0px&#8220; header_text_shadow_blur_strength_tablet=&#8220;1px&#8220; body_text_shadow_horizontal_length_tablet=&#8220;0px&#8220; body_text_shadow_vertical_length_tablet=&#8220;0px&#8220; body_text_shadow_blur_strength_tablet=&#8220;1px&#8220; body_link_text_shadow_horizontal_length_tablet=&#8220;0px&#8220; body_link_text_shadow_vertical_length_tablet=&#8220;0px&#8220; body_link_text_shadow_blur_strength_tablet=&#8220;1px&#8220; body_ul_text_shadow_horizontal_length_tablet=&#8220;0px&#8220; body_ul_text_shadow_vertical_length_tablet=&#8220;0px&#8220; body_ul_text_shadow_blur_strength_tablet=&#8220;1px&#8220; body_ol_text_shadow_horizontal_length_tablet=&#8220;0px&#8220; body_ol_text_shadow_vertical_length_tablet=&#8220;0px&#8220; body_ol_text_shadow_blur_strength_tablet=&#8220;1px&#8220; body_quote_text_shadow_horizontal_length_tablet=&#8220;0px&#8220; body_quote_text_shadow_vertical_length_tablet=&#8220;0px&#8220; body_quote_text_shadow_blur_strength_tablet=&#8220;1px&#8220; box_shadow_horizontal_tablet=&#8220;0px&#8220; box_shadow_vertical_tablet=&#8220;0px&#8220; box_shadow_blur_tablet=&#8220;40px&#8220; box_shadow_spread_tablet=&#8220;0px&#8220; box_shadow_horizontal_image_tablet=&#8220;0px&#8220; box_shadow_vertical_image_tablet=&#8220;0px&#8220; box_shadow_blur_image_tablet=&#8220;40px&#8220; box_shadow_spread_image_tablet=&#8220;0px&#8220; text_shadow_horizontal_length_tablet=&#8220;0px&#8220; text_shadow_vertical_length_tablet=&#8220;0px&#8220; text_shadow_blur_strength_tablet=&#8220;1px&#8220; global_module=&#8220;202&#8243; saved_tabs=&#8220;all&#8220; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243; title=&#8220;Kollisionsrecherche vor der Markenanmeldung in der Schweiz \u2013 Teure Fehler vermeiden&#8220; admin_label=&#8220;1. Abmahnung durch Contur&#8220;]<\/p>\n<p data-start=\"156\" data-end=\"609\">The registration of a trademark with the Swiss Federal Institute of Intellectual Property (IGE) can only be successful if there are no so-called <em data-start=\"291\" data-end=\"320\">absolute barriers to protection<\/em> exist. As a lawyer, I carefully examine in advance whether such obstacles exist \u2013 for example, if the trademark lacks the necessary distinctive character or is too descriptive to be considered eligible for protection. Allegations of deception can also lead to rejection of the application.<\/p>\n<p data-start=\"611\" data-end=\"659\"><strong data-start=\"611\" data-end=\"659\">Why a collision search is necessary<\/strong><\/p>\n<ul data-start=\"661\" data-end=\"1163\">\n<li data-start=\"661\" data-end=\"811\">\n<p data-start=\"663\" data-end=\"811\">A careful trademark search before registration is essential to avoid the risk of a collision with already registered trademarks.<\/p>\n<\/li>\n<li data-start=\"812\" data-end=\"978\">\n<p data-start=\"814\" data-end=\"978\">With a professional collision search, I check whether there are already identical or similar trademarks that could be confused with your new trademark.<\/p>\n<\/li>\n<li data-start=\"979\" data-end=\"1163\">\n<p data-start=\"981\" data-end=\"1163\">If such a likelihood of confusion is not recognized, the owner of an earlier trademark in Switzerland can file an opposition against your application or file an action for cancellation.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1165\" data-end=\"1208\"><strong data-start=\"1165\" data-end=\"1208\">Save costs through collision research<\/strong><\/p>\n<ul data-start=\"1210\" data-end=\"1515\">\n<li data-start=\"1210\" data-end=\"1341\">\n<p data-start=\"1212\" data-end=\"1341\">Conducting a conflict search is significantly more cost-effective than subsequent opposition or cancellation proceedings.<\/p>\n<\/li>\n<li data-start=\"1342\" data-end=\"1515\">\n<p data-start=\"1344\" data-end=\"1515\">An early, thorough examination can avoid legal disputes \u2013 and your trademark application will be submitted on a sound foundation.<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_blurb content_max_width=&#8220;100%&#8220; _builder_version=&#8220;4.25.2&#8243; header_level=&#8220;h2&#8243; header_font_size=&#8220;36&#8243; header_line_height=&#8220;1.3em&#8220; body_font_size=&#8220;16&#8243; body_line_height=&#8220;1.2em&#8220; custom_margin=&#8220;||0px|&#8220; custom_margin_tablet=&#8220;||6%|&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;||0px||false|false&#8220; hover_enabled=&#8220;0&#8243; header_font_size_tablet=&#8220;&#8220; header_font_size_phone=&#8220;27&#8243; header_font_size_last_edited=&#8220;on|phone&#8220; z_index_tablet=&#8220;500&#8243; custom_css_blurb_title=&#8220;margin-bottom: 9px;&#8220; custom_css_blurb_content=&#8220;margin-bottom: 27px;&#8220; header_text_shadow_horizontal_length_tablet=&#8220;0px&#8220; header_text_shadow_vertical_length_tablet=&#8220;0px&#8220; header_text_shadow_blur_strength_tablet=&#8220;1px&#8220; body_text_shadow_horizontal_length_tablet=&#8220;0px&#8220; body_text_shadow_vertical_length_tablet=&#8220;0px&#8220; body_text_shadow_blur_strength_tablet=&#8220;1px&#8220; body_link_text_shadow_horizontal_length_tablet=&#8220;0px&#8220; body_link_text_shadow_vertical_length_tablet=&#8220;0px&#8220; body_link_text_shadow_blur_strength_tablet=&#8220;1px&#8220; body_ul_text_shadow_horizontal_length_tablet=&#8220;0px&#8220; body_ul_text_shadow_vertical_length_tablet=&#8220;0px&#8220; body_ul_text_shadow_blur_strength_tablet=&#8220;1px&#8220; body_ol_text_shadow_horizontal_length_tablet=&#8220;0px&#8220; body_ol_text_shadow_vertical_length_tablet=&#8220;0px&#8220; body_ol_text_shadow_blur_strength_tablet=&#8220;1px&#8220; body_quote_text_shadow_horizontal_length_tablet=&#8220;0px&#8220; body_quote_text_shadow_vertical_length_tablet=&#8220;0px&#8220; body_quote_text_shadow_blur_strength_tablet=&#8220;1px&#8220; box_shadow_horizontal_tablet=&#8220;0px&#8220; box_shadow_vertical_tablet=&#8220;0px&#8220; box_shadow_blur_tablet=&#8220;40px&#8220; box_shadow_spread_tablet=&#8220;0px&#8220; box_shadow_horizontal_image_tablet=&#8220;0px&#8220; box_shadow_vertical_image_tablet=&#8220;0px&#8220; box_shadow_blur_image_tablet=&#8220;40px&#8220; box_shadow_spread_image_tablet=&#8220;0px&#8220; text_shadow_horizontal_length_tablet=&#8220;0px&#8220; text_shadow_vertical_length_tablet=&#8220;0px&#8220; text_shadow_blur_strength_tablet=&#8220;1px&#8220; global_module=&#8220;202&#8243; saved_tabs=&#8220;all&#8220; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243; title=&#8220;Geb\u00fchren bei der Markenanmeldung in der Schweiz \u2013 Das sollten Sie wissen&#8220; admin_label=&#8220;1. Abmahnung durch Contur&#8220;]<\/p>\n<p data-start=\"177\" data-end=\"433\">There are various fees involved in registering a trademark in Switzerland. These depend primarily on the number of so-called Nice classes and the type of trademark. Below is an overview of the most important costs:<\/p>\n<p data-start=\"435\" data-end=\"457\"><strong data-start=\"435\" data-end=\"457\">Fees in detail<\/strong><\/p>\n<ul data-start=\"459\" data-end=\"938\">\n<li data-start=\"459\" data-end=\"575\">\n<p data-start=\"461\" data-end=\"575\"><strong data-start=\"461\" data-end=\"478\">DPMA fees<\/strong> (for the base brand):<br data-start=\"500\" data-end=\"503\" \/>180.00 EUR for a German brand<br data-start=\"541\" data-end=\"544\" \/>300.00 EUR for an EU trademark<\/p>\n<\/li>\n<li data-start=\"577\" data-end=\"732\">\n<p data-start=\"579\" data-end=\"732\"><strong data-start=\"579\" data-end=\"596\">WIPO fees<\/strong> (World Intellectual Property Organization basic fee):<br data-start=\"655\" data-end=\"658\" \/>653.00 CHF for a black and white stamp<br data-start=\"698\" data-end=\"701\" \/>903.00 CHF for one color stamp<\/p>\n<\/li>\n<li data-start=\"734\" data-end=\"938\">\n<p data-start=\"736\" data-end=\"938\"><strong data-start=\"736\" data-end=\"752\">IGE fees<\/strong> (Fees of the Federal Institute of Intellectual Property in Switzerland):<br data-start=\"832\" data-end=\"835\" \/>100.00 CHF for up to three Nice classes<br data-start=\"876\" data-end=\"879\" \/>100.00 CHF for each additional class from the fourth<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"940\" data-end=\"966\"><strong data-start=\"940\" data-end=\"966\">What are Nice classes?<\/strong><\/p>\n<p data-start=\"968\" data-end=\"1366\">When registering a trademark, you must specify the goods or services for which your trademark should be protected. These are divided into so-called Nice classes \u2013 there are 45 classes in total. The fees depend on how many of these classes you include in your application. It doesn&#039;t matter whether it&#039;s a word mark, figurative mark, 3D mark, or color mark.<\/p>\n<p data-start=\"1368\" data-end=\"1407\"><strong data-start=\"1368\" data-end=\"1407\">Brand renewal after ten years<\/strong><\/p>\n<p data-start=\"1409\" data-end=\"1545\">Trademark protection in Switzerland is initially valid for ten years and can be renewed as often as desired. The following fees apply:<\/p>\n<ul data-start=\"1547\" data-end=\"1677\">\n<li data-start=\"1547\" data-end=\"1594\">\n<p data-start=\"1549\" data-end=\"1594\">100.00 CHF for the first three Nice classes<\/p>\n<\/li>\n<li data-start=\"1595\" data-end=\"1642\">\n<p data-start=\"1597\" data-end=\"1642\">100.00 CHF for each additional class from the fourth<\/p>\n<\/li>\n<li data-start=\"1643\" data-end=\"1677\">\n<p data-start=\"1645\" data-end=\"1677\">Additionally: the WIPO basic fee<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1740\" data-end=\"2079\" data-is-last-node=\"\" data-is-only-node=\"\">As a trademark attorney, I will assist you in completing your trademark registration efficiently and with transparent costs. I ensure that all deadlines and fees are correctly adhered to so that your trademark remains protected for the long term. Please feel free to contact me for a personalized consultation on trademark registration in Switzerland.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb content_max_width=&#8220;100%&#8220; _builder_version=&#8220;4.25.2&#8243; header_level=&#8220;h2&#8243; header_font_size=&#8220;36&#8243; header_line_height=&#8220;1.3em&#8220; body_font_size=&#8220;16&#8243; body_line_height=&#8220;1.2em&#8220; custom_margin=&#8220;||0px|&#8220; custom_margin_tablet=&#8220;||6%|&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;||0px||false|false&#8220; hover_enabled=&#8220;0&#8243; header_font_size_tablet=&#8220;&#8220; header_font_size_phone=&#8220;27&#8243; header_font_size_last_edited=&#8220;on|phone&#8220; z_index_tablet=&#8220;500&#8243; custom_css_blurb_title=&#8220;margin-bottom: 9px;&#8220; custom_css_blurb_content=&#8220;margin-bottom: 27px;&#8220; header_text_shadow_horizontal_length_tablet=&#8220;0px&#8220; header_text_shadow_vertical_length_tablet=&#8220;0px&#8220; header_text_shadow_blur_strength_tablet=&#8220;1px&#8220; body_text_shadow_horizontal_length_tablet=&#8220;0px&#8220; body_text_shadow_vertical_length_tablet=&#8220;0px&#8220; body_text_shadow_blur_strength_tablet=&#8220;1px&#8220; body_link_text_shadow_horizontal_length_tablet=&#8220;0px&#8220; body_link_text_shadow_vertical_length_tablet=&#8220;0px&#8220; body_link_text_shadow_blur_strength_tablet=&#8220;1px&#8220; body_ul_text_shadow_horizontal_length_tablet=&#8220;0px&#8220; body_ul_text_shadow_vertical_length_tablet=&#8220;0px&#8220; body_ul_text_shadow_blur_strength_tablet=&#8220;1px&#8220; body_ol_text_shadow_horizontal_length_tablet=&#8220;0px&#8220; body_ol_text_shadow_vertical_length_tablet=&#8220;0px&#8220; body_ol_text_shadow_blur_strength_tablet=&#8220;1px&#8220; body_quote_text_shadow_horizontal_length_tablet=&#8220;0px&#8220; body_quote_text_shadow_vertical_length_tablet=&#8220;0px&#8220; body_quote_text_shadow_blur_strength_tablet=&#8220;1px&#8220; box_shadow_horizontal_tablet=&#8220;0px&#8220; box_shadow_vertical_tablet=&#8220;0px&#8220; box_shadow_blur_tablet=&#8220;40px&#8220; box_shadow_spread_tablet=&#8220;0px&#8220; box_shadow_horizontal_image_tablet=&#8220;0px&#8220; box_shadow_vertical_image_tablet=&#8220;0px&#8220; box_shadow_blur_image_tablet=&#8220;40px&#8220; box_shadow_spread_image_tablet=&#8220;0px&#8220; text_shadow_horizontal_length_tablet=&#8220;0px&#8220; text_shadow_vertical_length_tablet=&#8220;0px&#8220; text_shadow_blur_strength_tablet=&#8220;1px&#8220; global_module=&#8220;202&#8243; saved_tabs=&#8220;all&#8220; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243; title=&#8220;Benutzungsschonfrist nach der Eintragung einer Marke in der Schweiz \u2013 Das sollten Sie wissen&#8220; admin_label=&#8220;1. Abmahnung durch Contur&#8220;]<\/p>\n<p data-start=\"205\" data-end=\"451\">After a trademark is registered in Switzerland, a grace period of five years applies. During this period, the trademark must actually be used in commercial transactions to maintain trademark protection.<\/p>\n<p data-start=\"453\" data-end=\"601\">If the trademark is not used in a way that preserves its rights, a third party may file a cancellation request \u2013 and your trademark rights in Switzerland could expire.<\/p>\n<p data-start=\"603\" data-end=\"929\">The grace period serves to protect against so-called &quot;defensive trademarks,&quot; i.e., trademarks registered solely to prevent others from using similar signs. Therefore, it&#039;s important to actively use your trademark\u2014for example, by selling products or offering services under the brand name.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb content_max_width=&#8220;100%&#8220; _builder_version=&#8220;4.25.2&#8243; header_level=&#8220;h2&#8243; header_font_size=&#8220;36&#8243; header_line_height=&#8220;1.3em&#8220; body_font_size=&#8220;16&#8243; body_line_height=&#8220;1.2em&#8220; custom_margin=&#8220;||0px|&#8220; custom_margin_tablet=&#8220;||6%|&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;||0px||false|false&#8220; hover_enabled=&#8220;0&#8243; header_font_size_tablet=&#8220;&#8220; header_font_size_phone=&#8220;27&#8243; header_font_size_last_edited=&#8220;on|phone&#8220; z_index_tablet=&#8220;500&#8243; custom_css_blurb_title=&#8220;margin-bottom: 9px;&#8220; custom_css_blurb_content=&#8220;margin-bottom: 27px;&#8220; header_text_shadow_horizontal_length_tablet=&#8220;0px&#8220; header_text_shadow_vertical_length_tablet=&#8220;0px&#8220; header_text_shadow_blur_strength_tablet=&#8220;1px&#8220; body_text_shadow_horizontal_length_tablet=&#8220;0px&#8220; body_text_shadow_vertical_length_tablet=&#8220;0px&#8220; body_text_shadow_blur_strength_tablet=&#8220;1px&#8220; body_link_text_shadow_horizontal_length_tablet=&#8220;0px&#8220; body_link_text_shadow_vertical_length_tablet=&#8220;0px&#8220; body_link_text_shadow_blur_strength_tablet=&#8220;1px&#8220; body_ul_text_shadow_horizontal_length_tablet=&#8220;0px&#8220; body_ul_text_shadow_vertical_length_tablet=&#8220;0px&#8220; body_ul_text_shadow_blur_strength_tablet=&#8220;1px&#8220; body_ol_text_shadow_horizontal_length_tablet=&#8220;0px&#8220; body_ol_text_shadow_vertical_length_tablet=&#8220;0px&#8220; body_ol_text_shadow_blur_strength_tablet=&#8220;1px&#8220; body_quote_text_shadow_horizontal_length_tablet=&#8220;0px&#8220; body_quote_text_shadow_vertical_length_tablet=&#8220;0px&#8220; body_quote_text_shadow_blur_strength_tablet=&#8220;1px&#8220; box_shadow_horizontal_tablet=&#8220;0px&#8220; box_shadow_vertical_tablet=&#8220;0px&#8220; box_shadow_blur_tablet=&#8220;40px&#8220; box_shadow_spread_tablet=&#8220;0px&#8220; box_shadow_horizontal_image_tablet=&#8220;0px&#8220; box_shadow_vertical_image_tablet=&#8220;0px&#8220; box_shadow_blur_image_tablet=&#8220;40px&#8220; box_shadow_spread_image_tablet=&#8220;0px&#8220; text_shadow_horizontal_length_tablet=&#8220;0px&#8220; text_shadow_vertical_length_tablet=&#8220;0px&#8220; text_shadow_blur_strength_tablet=&#8220;1px&#8220; global_module=&#8220;202&#8243; saved_tabs=&#8220;all&#8220; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243; title=&#8220;Was kann ich f\u00fcr Sie tun? \u2013 Professionelle Unterst\u00fctzung bei der Markenanmeldung in der Schweiz&#8220; admin_label=&#8220;1. Abmahnung durch Contur&#8220;]<\/p>\n<article class=\"text-token-text-primary w-full\" dir=\"auto\" data-testid=\"conversation-turn-12\" data-scroll-anchor=\"true\">\n<div class=\"text-base my-auto mx-auto py-5 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto flex max-w-(--thread-content-max-width) flex-1 text-base gap-4 md:gap-5 lg:gap-6 group\/turn-messages focus-visible:outline-hidden\" tabindex=\"-1\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"relative flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"bbaa92f1-b2ef-4bae-a520-86075500cfa0\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light\">\n<p data-start=\"210\" data-end=\"349\">Would you like to register a trademark in Switzerland? I would be happy to assist you with this important step \u2013 competently, efficiently, and transparently.<\/p>\n<p data-start=\"351\" data-end=\"517\">I offer fair, fixed fees for my initial consultation. These fees will, of course, be credited towards your fee if you subsequently hire me.<\/p>\n<p data-start=\"519\" data-end=\"556\">During the consultation we will clarify together:<\/p>\n<ul data-start=\"558\" data-end=\"686\">\n<li data-start=\"558\" data-end=\"619\">\n<p data-start=\"560\" data-end=\"619\">What are the chances of success of your trademark application<\/p>\n<\/li>\n<li data-start=\"620\" data-end=\"686\">\n<p data-start=\"622\" data-end=\"686\">What costs you have to expect during the entire registration process<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"688\" data-end=\"818\" data-is-last-node=\"\" data-is-only-node=\"\">My goal is to register your trademark in Switzerland in a legally compliant manner \u2013 and to make the process as easy as possible for you.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"flex min-h-[46px] justify-start\">\n<div class=\"touch:-me-2 touch:-ms-3.5 -ms-2.5 -me-1 flex items-center p-1 select-none -mt-1 w-full duration-[1.5s] focus-within:transition-none hover:transition-none pointer-events-none [mask-image:linear-gradient(to_right,black_33%,transparent_66%)] [mask-size:300%_100%] [mask-position:100%_0%] motion-safe:transition-[mask-position] group-hover\/turn-messages:pointer-events-auto group-hover\/turn-messages:[mask-position:0_0] group-focus-within\/turn-messages:pointer-events-auto group-focus-within\/turn-messages:[mask-position:0_0] has-data-[state=open]:pointer-events-auto has-data-[state=open]:[mask-position:0_0]\">\n<div class=\"flex items-center\">\u00a0<\/div>\n<\/div>\n<\/div>\n<div class=\"mt-3 w-full empty:hidden\">\n<div class=\"text-center\">\u00a0<\/div>\n<\/div>\n<\/div>\n<div class=\"absolute\">\n<div class=\"flex items-center justify-center\">\u00a0<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"pointer-events-none h-px w-px\" aria-hidden=\"true\" data-edge=\"true\">\u00a0<\/div>\n<p>[\/et_pb_blurb][et_pb_code admin_label=\u201cSocial Share Plugin\u201c _builder_version=\u201c4.16\u2033 custom_margin=\u201c40px||40px|\u201c z_index_tablet=\u201c500\u2033 global_colors_info=\u201c{}\u201c]<div class=\"shariff shariff-align-flex-start shariff-widget-align-flex-start\"><div class=\"ShariffHeadline\">Share this post<\/div><ul class=\"shariff-buttons theme-default orientation-horizontal buttonsize-medium\"><li class=\"shariff-button mailto shariff-nocustomcolor\" style=\"background-color:#a8a8a8\"><a href=\"mailto:?body=https%3A%2F%2Fwww.renz-recht.de%2Fen%2Ftrademark-law-2%2Ftrademark-protection-in-switzerland-register-your-trademark-legally%2F&subject=Markenschutz%20in%20der%20Schweiz%20%E2%80%93%20Ihre%20Marke%20rechtssicher%20registrieren\" title=\"Send by email\" aria-label=\"Send by email\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#999; color:#fff\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 32 32\"><path fill=\"#999\" d=\"M32 12.7v14.2q0 1.2-0.8 2t-2 0.9h-26.3q-1.2 0-2-0.9t-0.8-2v-14.2q0.8 0.9 1.8 1.6 6.5 4.4 8.9 6.1 1 0.8 1.6 1.2t1.7 0.9 2 0.4h0.1q0.9 0 2-0.4t1.7-0.9 1.6-1.2q3-2.2 8.9-6.1 1-0.7 1.8-1.6zM32 7.4q0 1.4-0.9 2.7t-2.2 2.2q-6.7 4.7-8.4 5.8-0.2 0.1-0.7 0.5t-1 0.7-0.9 0.6-1.1 0.5-0.9 0.2h-0.1q-0.4 0-0.9-0.2t-1.1-0.5-0.9-0.6-1-0.7-0.7-0.5q-1.6-1.1-4.7-3.2t-3.6-2.6q-1.1-0.7-2.1-2t-1-2.5q0-1.4 0.7-2.3t2.1-0.9h26.3q1.2 0 2 0.8t0.9 2z\"\/><\/svg><\/span><span class=\"shariff-text\">e-mail<\/span>&nbsp;<\/a><\/li><\/ul><\/div>[et_pb_code][et_pb_blurb title=&quot;About the author&quot; content_max_width=&quot;100%&quot; admin_label=&quot;About the author&quot; _builder_version=&quot;4.16&quot; header_level=&quot;h2&quot; header_font_size=&quot;27&quot; custom_margin=&quot;||0px|&quot; locked=\u201con\u201c global_colors_info=\u201c{}\u201c][\/et_pb_blurb][et_pb_team_member name=\u201cAnne-Kathrin Renz\u201c image_url=\u201chttps:\/\/www.renz-recht.de\/wp-content\/uploads\/2020\/03\/Renz__-scaled.jpg\u201c admin_label=\u201cAnne Kathrin Renz\u201c _builder_version=\u201c4.9.2\u2033 header_level=\u201ch3\u2033 body_line_height=\u201c1.3em\u201c background_color=\u201c#eeeeee\u201c custom_padding=\u201c18px|18px|18px|18px\u201c z_index_tablet=\u201c500\u2033 header_text_shadow_horizontal_length_tablet=\u201c0px\u201c header_text_shadow_vertical_length_tablet=\u201c0px\u201c header_text_shadow_blur_strength_tablet=\u201c1px\u201c body_text_shadow_horizontal_length_tablet=\u201c0px\u201c body_text_shadow_vertical_length_tablet=\u201c0px\u201c body_text_shadow_blur_strength_tablet=\u201c1px\u201c position_text_shadow_horizontal_length_tablet=\u201c0px\u201c position_text_shadow_vertical_length_tablet=\u201c0px\u201c position_text_shadow_blur_strength_tablet=\u201c1px\u201c body_link_text_shadow_horizontal_length_tablet=\u201c0px\u201c body_link_text_shadow_vertical_length_tablet=\u201c0px\u201c body_link_text_shadow_blur_strength_tablet=\u201c1px\u201c body_ul_text_shadow_horizontal_length_tablet=\u201c0px\u201c body_ul_text_shadow_vertical_length_tablet=\u201c0px\u201c body_ul_text_shadow_blur_strength_tablet=\u201c1px\u201c body_ol_text_shadow_horizontal_length_tablet=\u201c0px\u201c body_ol_text_shadow_vertical_length_tablet=\u201c0px\u201c body_ol_text_shadow_blur_strength_tablet=\u201c1px\u201c body_quote_text_shadow_horizontal_length_tablet=\u201c0px\u201c body_quote_text_shadow_vertical_length_tablet=\u201c0px\u201c body_quote_text_shadow_blur_strength_tablet=\u201c1px\u201c box_shadow_horizontal_tablet=\u201c0px\u201c box_shadow_vertical_tablet=\u201c0px\u201c box_shadow_blur_tablet=\u201c40px\u201c box_shadow_spread_tablet=\u201c0px\u201c box_shadow_horizontal_image_tablet=\u201c0px\u201c box_shadow_vertical_image_tablet=\u201c0px\u201c box_shadow_blur_image_tablet=\u201c40px\u201c box_shadow_spread_image_tablet=\u201c0px\u201c text_shadow_horizontal_length_tablet=\u201c0px\u201c text_shadow_vertical_length_tablet=\u201c0px\u201c text_shadow_blur_strength_tablet=\u201c1px\u201c global_module=\u201c556\u2033 saved_tabs=\u201call\u201c locked=\u201coff\u201c global_colors_info=&quot;{}&quot;]<\/p>\n<p>Anne-Kathrin Renz is a lawyer, data protection officer, and lecturer. She completed the theoretical part of her specialist lawyer training in intellectual property law and IT law. In her blog, she reports on current topics from the digital world of law.<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=\u201c1_3\u2033 _builder_version=\u201c4.22.1\u2033 custom_padding=\u201c|||\u201c global_colors_info=\u201c{}\u201c custom_padding__hover=\u201c|||\u201c][et_pb_sidebar area=\u201cet_pb_widget_area_2\u2033 admin_label=\u201cSidebar Categories\u201c module_class=\u201csidebar-menu\u201c _builder_version=\u201c4.22.1\u2033 header_font_size=\u201c30\u2033 header_line_height=\u201c1.2em\u201c body_font_size=\u201c16\u2033 background_color=\u201c#26173a\u201c background_size=\u201cinitial\u201c background_repeat=\u201crepeat\u201c background_layout=\u201cdark\u201c custom_margin=\u201c||45px|\u201c custom_padding=\u201c18px|18px|18px|18px\u201c z_index_tablet=\u201c500\u2033 header_text_shadow_horizontal_length_tablet=\u201c0px\u201c header_text_shadow_vertical_length_tablet=\u201c0px\u201c header_text_shadow_blur_strength_tablet=\u201c1px\u201c 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